Carat wins Canadian contract for Freudenberg Household Products

Freudenberg Household Products has awarded a $2 million account to Carat, the world's largest independent media agency network. FHP is the manufacturer of the Vileda line of household products, including brooms, mops and kitchen accessories. PHD and Mediaedge also bid, but failed to secure the contract for exclusive media planning and buying rights in Canada last week, says Carat's Pierre Tremblay.