They put out the butt, picked up the beer and added to the family!
Just over one million Canadians quit smoking in the past year. The BBM RTS consumer-media survey found that the gender split for quitters is just about equal with 48% men and 52% women breaking the habit.
The survey also discovered how those who quit smoking occupied their hearts, hands, and minds while battling the cravings:
– Quitters are twice as likely as the average Canadian to drink four or more cups of coffee per day;
– 1.6 times more likely than the average Canadian to drink seven or more bottles of beer at home per week;
– 1.7 times as likely to chew gum once per day or more;
– over six times more likely to have adopted a child in the past year;
– two-and-a-half times more likely to have married in the past year; and,
– twice as likely to have had a child born in the past year.
Source: BBM RTS Canada Fall ’03/Spring ’03
The preceding information is from BBM RTS, a syndicated consumer-media survey of over 55,000 Canadians, conducted twice a year by BBM Canada. For more information contact Craig Dorning of BBM Canada at: cdorning@bbm.ca
