Toolmaker Black & Decker, of Hampstead, Md., has chosen Toronto-based Carat Canada as its media agency for this country. Carat will plan and buy media for B&D’s power tool, outdoor and home product lines. M2 Universal was the previous media shop on the account. Creative will be done outside Canada.
http://www.blackanddecker.com/home.aspx
http://www.carat-canada.com/
