Seven per cent of Canadians with savings/investments over $100,000+ make less than $10,000

This interesting finding from the latest BBM RTS survey may have you shopping for a new accountant. These consumers are female (75%), married (69%), unemployed or homemakers (50%), who own their own home (72%), have children under 18 in the household (49%), and have two cars in the family (29%). They are predominately 45 to 64 years of age (32%), followed by 25 to 44 (29%), 12 to 24 (24%), and 65-plus (14%).
Almost half don't have RRSPs but are three times as likely to invest in real estate. They hedge their bets by spending $20 to $29 on lottery tickets each month. Looking at their shopping habits, 43% have a Sears card, 36% have a standard Visa, 26% a standard MasterCard, and 25%, an HBC card.
Three-quarters of them use coupons when shopping and the flyers delivered to their door.
By Staff 
August 19, 2004

This interesting finding from the latest BBM RTS survey may have you shopping for a new accountant. These consumers are female (75%), married (69%), unemployed or homemakers (50%), who own their own home (72%), have children under 18 in the household (49%), and have two cars in the family (29%). They are predominately 45 to 64 years of age (32%), followed by 25 to 44 (29%), 12 to 24 (24%), and 65-plus (14%).

Almost half don’t have RRSPs but are three times as likely to invest in real estate. They hedge their bets by spending $20 to $29 on lottery tickets each month. Looking at their shopping habits, 43% have a Sears card, 36% have a standard Visa, 26% a standard MasterCard, and 25%, an HBC card.

Three-quarters of them use coupons when shopping and the flyers delivered to their door.