Annette Bourdeau
It’s hip to be square: Vespa
Watch out. Next time you turn a corner, you just might run into a six-foot-tall hipster with a head made of Vespa handlebars.
FLASH: Phillips Canada cleans up at RMB’s Crystal Awards
In a surprise twist, comedian Judy Croon didn’t show up to perform hosting duties, so RMB president Gary Belgrave stepped in at the last minute.
Alberta lifts commuters away
Ever wanted to teleport yourself right out of your morning commute?
Newfoundland & Labrador Tourism baits tourists
Here fishy, fishy, fishy. . .
Hammering home Baking Soda Awareness Week
Arm & Hammer took over an old mansion in downtown Toronto yesterday to demonstrate to media the many ways baking soda has been used over the years.
Wal-Mart wants you to know how green it is
The chain is giving itself some pats on the back in a new campaign.
This emotional roller coaster brought to you by. . . Astral Media
The conglomerate wants consumers to know it’s the force behind many of your favourite websites, TV networks and radio stations.
Specialty tissue-tising company bows this week
What better time than in the thick of cold and flu season to launch a pocket tissue-based media company?
Cottonelle leaves no bottoms behind
Kimberly-Clark is rolling out its biggest non-traditional marketing campaign ever to boost its toilet paper brand.
Agent Provocateur gets cheeky with sexy street stunt
Glass boxes with lingerie-clad models inside are being wheeled along Vancouver streets.
Fido bows billboards that talk to each other
Not to mention engaging in virtual snowball fights. What better way to promote wireless video could there possibly be?
Reversa seduces top honours at CMA Awards gala
Taxi Montreal’s brilliant work for the brand won both Best of the Best and Gold in its New Media category.
Fluevog tries user-generated media buys
Fluevog asks Fluevogers: If you were a shoe, which mag would you fit in?
Is that really a polar bear Manhattanites are hearing?
Yup. NYC storefronts are abuzz with sounds from Canada, including the illusion of getting up close and personal with a polar bear.
Eye-catching new Holt Renfrew campaign pinpoints targets
When Asian Canadians were identified as among the upscale retailer’s most enthusiastic shoppers, the media strategy kicked in.
