Staff
Montreal Conventional stations Commercial minute ratings showing consistency BBM Commercial Tracking grids May 30/05 versus May June 25/06
Montreal Francophone stations Commercial minute ratings for June 05 versus June 06 are showing consistency in BBM’s Commercial Tracking grids. Please click below to see GRP trending by week.
Montreal
BBM Media Snapshot: Canadians who visit farmers markets
* 4.7 million Canadians (17%) shop at farmers markets at least once per month.
* 40% of farmers market visitors are over 55 years old, and are 1.4 times more likely to visit compared to the national average.
* Females (54%) visit farmers markets slightly more than males (46%).
* The personal yearly income of those who visit farmers markets is $41,600, slightly higher than the national average ($39,000).
* The Prairie Provinces and Ontario are the regions with lowest incidence of people visiting farmers markets. Both are under the national average.
* Flea markets and antique stores are two times more likely to be visited by farmers market visitors compared to the Canadian average.
* For these consumers, TV (88%), radio (84%), daily papers (58%) and Internet (55%) are their top media for yesterday exposure.
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Source: BBM RTS Canada Spring ’06, individuals 12+
The preceding information is from BBM RTS, a syndicated consumer-media survey of over 60,000 Canadians, conducted twice a year by BBM Canada. For more information contact Craig Dorning of BBM Canada: cdorning@bbm.ca.
Bravo premieres gothic miniseries
Bravo will premiere Gormenghast, a four-part gothic fantasy miniseries based on Mervyn Peake’s literary trilogy. Begins August 2 at 8 p.m. ET/5 p.m. PT. and stars Jonathan Rhys-Meyers (who nailed the title role in the recent Elvis mini) as a kitchen boy who schemes to take control of a castle.
SUN TV to air second and third seasons of Veronica Mars
SUN TV will offer Veronica Mars fans twice-weekly opps to catch the second season of the WB’s popular series about a teenage private eye. Beginning July 18, the show will air Tuesdays and Wednesdays at 8 p.m. ET. Nice lead-in for the third season, which begins on SUN in the fall.
Spookiest Cities on the continent to be explored on CTV Travel
Ghosts, ghouls and other undead entities will be chased from Boston to Santa Cruz on CTV Travel Channel’s new 13-part series Weird Travels, airing Tuesdays at 10 p.m. ET/11 p.m. PT, beginning August 15.
PMB Factoid
Personally Watch Soccer on Television, Indexed by City
Wills & Co. makes Virgin Mobile Canada a Rock Star
Virgin Mobile Canada has put the planning of its new brand in the hands of Wills & Co. and the media agency has already scored big with Global’s Rock Star: Supernova. Virgin Mobile Canada will have virtual brand insertion in each episode of Rock Star this season and will sponsor ET Canada‘s Rock Star updates which air throughout Global’s weekly primetime schedule.
Each week, Global reviews the upcoming episode the day before it airs and presents the potential options for placement to Wills & Co. While the show participants don’t actually interact with the product, the brand does have high visibility within the show. Last week’s episode, for example, featured the Virgin Mobile Canada logo at the bottom of the pool at the ‘rock star’ mansion. The ET Canada updates, which feature Virgin Mobile Canada branded opening and closing billboards, will also show the clip from the previous week featuring the virtual insertion.
Jeff Wills, President of Wills & Co., felt that Rock Star was the perfect match for the new Virgin position and chose to go with the program over Canadian Idol because of Virgin’s historical association with rock and roll. The official new brand position for Virgin Mobile Canada doesn’t roll out until next month but you can catch sneak peeks and the new company verbiage within the Rock Star placements.
Starbucks brews up venti integrated campaign
Starbucks is pushing two new drinks, Iced Starbucks Coffee and Iced Tazo Tea, through a multi-tiered cross-Canada campaign dubbed Summer’s here…It’s time to chill!, orchestrated with the help of Consumer Impact Marketing (CIM). The campaign includes an out-of-home sampling promotion at grocery stores in Vancouver, Calgary and Toronto as well as a print element in the Globe & Mail that includes a recipe insert. The insert features summer drink and BBQ recipes developed by The Food Network’s License to Grill host Rob Rainford. Starbucks will air spots on The Food Network to complement the insert and will run an on-line contest in conjunction with the other promo elements. The campaign, which is already under way, will wrap in August.
World Cup Final draws millions: BBM TV Top 30 for July 3-9, 2006
While we Canadians may have trouble with penalty shootouts in our beloved hockey games, we apparently don’t have the same issues with soccer games. According to the numbers, four million people watched as Fabio Grosso scored the game winning penalty kick to give Italy its fourth World Cup title – the largest Canadian audience ever for a World Cup match. CTV, which aired the game, reported a national average of 2.84 million viewers which was also a record high for the event and a 98% increase in viewership of the World Cup since 2002 when CBC carried the event.
TSN and Sportsnet also benefited from high audience numbers helped in part because all 64 finals matches were broadcast live and in HD. TSN raked in over a million and a half viewers for England’s quarter-final loss to Portugal while Sportsnet scored a slightly smaller audience high during the Germany-Italy semi-final match of 1.180 million viewers.
For a list of the top 30 TV shows for the week of July 3-9, 2006, according to BBM, please click the links below:
Canadian Geographic expands pub sked
Canadian Geographic will be increasing its frequency to eight issues per year. The new pub sked includes two themed issues of Canadian Geographic Travel which will come out later this year in November (the street date is actually Oct. 19) and again in May 2007. Canadian Geographic will also roll out a companion website for the travel issues featuring their highly touted ‘Canadian Atlas Online’ through www.canadiangeographic.ca. Canadian Geographic has a paid circ of roughly 220,000 with 40% of its readers living in Ontario.
P&G reclaims first place – Eloda ad analysis for June 30-July 6, 2006
After a week at the top, Unilever slipped to number five while Procter & Gamble took back the top spot. This info was gathered through Montreal-based ELODA’s online TV ad tracking, auditing and viewing services. All data supplied is based on the ELODA recording grid.
CBS: radio ad spend is up – and so is the demo
The 25 to 54 demo is now attracting 63% of all national radio ad dollars according to the Q3 report from Canadian Broadcast Sales (CBS). Fifty percent of the spending during that period was directed towards the general demo with the remaining dollars targeting women 25 to 54 (8.7%) and men 25 to 54 (4.7%).
Year to date, radio ad spending is up 2.6% over last year and CBS reports that bookings for Q4 and Q1 2007 are also tracking ahead of previous years.
The top five categories, accounting for over 50% of national spending on CBS-represented stations, were retail $5.3 million (13.7%); automotive $4.9 million (12.7% share); financial $3 million (7.7%); government/federal/provincial $2.9 million (7.5%); and telecommunications $2.5 million (6.5%).
The computer/software category increased ad spending by 229% on CBS stations during Q3, followed by insurance (104%); auto aftermarket (73%); Internet/technology (37%); and movies/media.
GM holds onto top spot: Media Monitors for July 3-9, 2006
GM and its ‘Canada Wide Clearance’ kept the number one position while Canadian Tire moved up almost 200 spots to crack the top ten. Check out others topping the radio charts by category and brand in the Toronto market for the week of July 3-9, 2006.
Family Channel premieres Hannah Montana
Country music star Billy Ray Cyrus returns to TV as the widowed father and professional manager of a Malibu, California, teen who’s leading a double life on Hannah Montana. The 26-episode series debuts on Family Aug. 4 at 5:35 p.m. ET/PT after a successful season-one run on the Disney Channel in the U.S.
The actor’s real-life daughter, Miley Cyrus, plays a seemingly average 14-year-old who’s actually an international pop star when she’s not in school in this live-action comedy series from It’s a Laugh Productions. Executive-produced by Steven Peterman and Michael Poryes, it was created by Poryes with Rich Correll and Barry O’Brien.
Events
Nov. 5-7
CAB 80th Anniversary Convention
Vancouver
www.cab-acr.ca
Dubbed ‘New Realities, New Rules,’ the Canadian Association of Broadcasters’ big 8-0 will be celebrated with a two-day conference tackling the challenges presented to broadcasters by the explosion of new digital technologies, plus the intense regulatory review that is prompting. The convention will also celebrate excellence in Canadian broadcasting with various awards presentations, culminating in the prestigious Gold Ribbon Awards Gala.
