Staff

Contact Staff by sending an email to fquadri@brunico.com

Articles by Staff
News

MuchMusic picks up European music awards

MuchMusic is bringing the 2004 MTV Europe Music Awards to Canadians on Thursday, November 18 at 8 p.m. In the hour prior to the broadcast, MuchMusic starts with a special edition of the ‘auto-overhaul’ show Pimp My Ride at 7 p.m. followed by Countdown to the 2004 MTV EMAs at 7:30 p.m. The core demo for the shows is adults 18-34. Although sponsorship packages are gone, in-show ad spots are still available.

News

New Beachcombers movie makes its debut on CBC

Taking its cue from the legendary CBC series and just in time for the holidays comes the movie A Beachcomber’s Christmas it hits the air Monday, December 6 at 8 p.m.

News

People — Passages, Moves & News

Reader’s Digest announced the promotion of Mathieu Péloquin to VP of marketing, where he will be tapped for his knowledge of marketing channels, customer service and developing key supplier alliances. Additionally, Reader’s Digest has added to SVP Antonio (Tony) Cioffi’s duties by appointing him CFO and SVP of operations and Information Technology (IT). Both will pursue their duties at the company’s head office in Montreal.
Anton Leo has been appointed creative head of CBC’s TV comedy, Arts and Entertainment. Leo, who came to TV arts and entertainment just over a year ago as executive in charge of TV Comedy, has had a varied experience at CBC, having worked in television, radio and new media.

News

Events

Trust Based Commitment: Redefining Customer Loyalty Online Seminar presented by international market research firm Harris Interactive. November 18
To register, visit http://www.harrisinteractive.webex.com

News

New home improvement site launches this week

Tomorrow, HomeEnvy.com, a complete home improvement web site that features five celebrity columnists and media personalities, will be launching. DIYS-ers will have access to handymen and women – Mag Ruffman, Kimberley Seldon, Steve Maxwell, Kathy Renwald and Red Green on the new Web site.
HomeEnvy is looking for sponsors to join in the launch and branding opportunities would include celebrity appearances, site promos and traffic generation, ongoing ad space and Web site presence.
http://www.HomeEnvy.com

News

CBC launching new arts web site in 2005

CBC.ca will be launching a new arts section, which will be a one-stop destination for all things arts on a national, international and regional level, in early 2005. Original content will continue to be posted at the CBC.ca arts news page until the revamped section is launched.
Reflecting the new emphasis on arts coverage in Canada, has hired three new producers to the online team – Katrina Onstad (an author, arts writer with the National Post and co-host of the film program Reel to Real); Andre Mayer (an author whose work has appeared in Toronto Life, The Globe and Mail and National Post) and Matthew McKinnon (a culture and tech writer for a variety of Canadian mags).
http://www.cbc.ca/arts

News

TV spot touts one of Canada’s most popular sports

The Curling News, of Richmond Hill, Ont., is promoting itself and a popular Canadian sport with a new TV spot that aired Sunday during the BDO Curling Classic on Rogers Sportsnet. The spot is the first in a campaign to increase awareness and subscription revenues and will air at all four events on the PharmAssist Grand Slam of Curling, which are the highlight events of the annual men’s World Curling Tour. The Grand Slams are managed by sports marketing powerhouse International Management Group (IMG Canada) of Toronto.
The Curling News publisher George Karrys has moved aggressively to relaunch the brand with a new name (the former title was Canadian Curling News), logo, design values and content. With a circulation of 10,000, the tab publishes monthly during the curling season. Curling is one of the fastest growing winter sports in the world, and will mark its third appearance as a full medal sport at the 2006 Olympic Winter Games in Torino, Italy. Over one million Canadians curl, most of them recreationally, at over 1,100 clubs coast to coast.
http://www.thecurlingnews.com/

News

MuchMusic bumps up premiere of Ashlee Simpson reality series

In response to a flurry of viewer requests for all-things-Ashlee, MuchMusic bumps up its premiere of The Ashlee Simpson Show from November 21 to November 14. Beginning this Sunday, viewers will witness the creation of a pop star – growing pains and all. The Ashlee Simpson Show follows the 19-year-old sister of Jessica as she records the multi-platinum debut ‘Pieces of Me,’ endures relationship trouble and moves into her new apartment in the Big Apple. MuchMusic purchased eight episodes of the half-hour program, which airs at 4:30 p.m.

News

PRIME makes changes to its primetime schedule

PRIME is shaking up their primetime lineup with several changes and additions but their popular Signature Series, which includes Antique Hunter, Great Taste/No Money, Room to Grow and Open Homes, will remain in their scheduled timeslots.

News

Events

Staying Tuned 2005: Straight to the Heart of Audience Research conference will focus on the latest theories, practices and ideas on audience measurement. February 14, 2005; Westin Harbour Castle, Toronto; 416-445-9800. http://www.bbm.ca
The Ad Club Of Toronto’s Holiday Shmooze brings the opportunity to network before the holiday season hits. Thursday, November 18th (5:30 p.m.) at Shmooze Night Club (15 Mercer St.). Tickets must be pre-purchased ($25/each). For more information dspratt@redcatmedia.tv or http://www.adclubto.com.

News

Online advertising revenues projected to climb

Online advertising continues to be a hotbed for growth as consumers warm to Internet shopping. A study by the Interactive Advertising Bureau expects online advertising revenue to reach almost $300 million this year. If the projection is correct it would mark a 68% increase from 2002. After surveying the top 40 online publishers, Ernst and Young and Faulkner Consulting collected the data. Growth has been attributed to the growing familiarity with the medium and research resulting in improvements in identifying and influencing key decision makers at important points during the purchase cycle.
http://www.iabcanada.com/

News

MuchMusic teams with Rogers Wireless to go mobile

MuchMusic goes mobiles when it teams with Rogers Wireless to launch ‘MuchPhone’ on November 9. Available from Rogers Wireless, the pay-as-you-go ‘MuchPhone’ enables young Canadians to personalize their phones with preloaded graphics, ring tones, games, special features, as well as exclusive content from MuchMusicEdition HQ. Interactive premium features include ‘MuchMixFactory,’ a program that allows readers to create their own ring tones and ‘Tune Tracker,’ a song identifying application. With this new partnership, MuchMusic and Rogers Wireless provide their customers with a product focused on their lifestyles.

News

Scream comes to Shaw digital customers

Corus and Shaw cable are giving their digital customers a chance to experience – Scream – their specialty channel that’s dedicated to thriller, suspense and horror productions. The channel, which includes film classics and cult classics in the ‘everything scary’ genre, will be adding Suspense Sundays (two suspense films) to the schedule.
All Shaw Digital customers will receive Scream for free until January 31, 2005.
http://www.screamtelevision.ca/

News

Sir John takes on TV

Elton John is sticking his toe into primetime waters, developing a series about a topic he knows well – a golden years rock god (apparently not him specifically, but more a montage of his pals, the Micks and Bowies of the world), which focuses on an entourage’s experiences catering to the whims of a celeb. Writing talent behind Sex & the City is working on the Spinal Tap-esque project, said to be for ABC. Whether it survives development and pilot hell or not, Elton is releasing a song written for the project, Him & Us, on his next album.

News

New CTV biopic tells tale of Canadian war crimes prosecutor

The Louise Arbour Story, a CTV original movie in production, chronicles the story of the chief war crimes prosecutor at the International Criminal Tribunals for the former Yugoslavia. Canadian Louise Arbour battles with world politics and heavy opposition to indict Slobodan Milosevic for crimes against humanity. A broadcast date is not yet available for the two-hour docu-drama, which wraps production in December.