Craig MacBride
CFL Grey Cup wins the week
The football final had two million more viewers than any other show last week. The Dancing with the Stars results show was second on the week.
App-etite: Hallmark tells tales
The company’s new app makes story time more interactive for the holidays and beyond.
Postmedia Network launches daily deal site
The publisher opens up SwarmJam.com, offering a new space for both local and national advertisers to sell discounted goods and services.
YouTube unveils new ad units
The Google-owned company is now offering a skippable ad unit and will soon be selling selectable video ads.
HGTV and Food Network roll out new shows
The Shaw specialty channels are giving viewers a reason to stay home this winter with a slate of Canadian and imported productions.
Media-Corps to rep Sympatico.ca to US advertisers
The company that specializes in selling Canadian ad space to American advertisers gets exclusive rights to the Bell-owned portal.
CNMA winners toasted in Toronto
The award show handed out the hardware to the country’s new media pros.
Lego plays with Ad Pods
Lego is putting Adapt Media’s new inventory into play with an interactive game.
XM Canada gets its indie cred
The digital audio company is using a radio and social media campaign to get alternative music fans to choose the winners of the Verge Music Awards.
Branded entertainment gets a boost
At NextMedia Toronto, GroupM CEO Peter Tortorici talks about new ways to use TV, a medium that ComScore VP Bryan Segal says will survive, despite the growing appetite for online videos.
Public Mobile dials into top spot: Media Monitors, Nov. 22 to 28, 2010
The cell phone company is #1 in Toronto while Proactiv Solution holds onto the lead in Montreal.
La Korrigane’s hand-crafted media strategy
The Quebec City microbrewery and pub makes its advertisements like it makes its beer, by hand.
W Network premieres home shows in January
The channel is launching home-buying and reno shows to kick off the new year. Sponsorship and integration opps available.
Wolff cries crisis at NextMedia Toronto
The media commentator and editorial director of Adweek Magazine Group worries for the future of media while a KPMG study finds people are more willing to part with personal information than money.
The Verdict: Rona builds on its TV presence
With the second season of My Rona Home on the way, Rona EVP Claude Bernier tells MiC why the brand is such a good fit for an integrated show.
