Craig MacBride
Beyond Borders speaks to men
The organization, which fights child sexual exploitation, has launched the second phase of its ‘Man-to-Man’ campaign with celebrity TV ads.
NBA Canada warms up fans for the new season
The basketball league’s ad campaign to kick off the new season is reaching out to engage and excite fans.
Glassbox makes media moves
The mediaco announces it has taken over sales for MTV Networks International sites, and receives CRTC approval for its application to purchase Travel + Escape from CTV.
Crown corp wants to educate homebuyers
The Financial Consumer Agency of Canada is running a public awareness ad campaign to offer unbiased mortgage information for consumers.
Tim Hortons cooks up new mass campaign
The QSR is launching its new, slow-cooked breakfast option with a mass TV and radio campaign to get the word out to its broad target demographic.
Sweetspot gives readers the Daily Squeeze
The new website in the Sweetspot family focuses on health and wellness. Ad opps include display, advertorial and newsletter.
GM Cruzes across Canada
The car company launched its newest vehicle Monday with a national rollout and experiential execution in Toronto.
Amazing Race speeds into first
The reality show was the most-watched show of the week, overtaking The Big Bang Theory, which had held the position for three straight weeks.
CRTC approves Mmm.tv
Chris Knight, head of prodco Knight Enterprises, tells MiC about the launch of his company’s first TV channel this spring, and his plans to start two more.
Score puts Di Giulio on the roster
PHD Canada veteran Gino Di Giulio moves to the media-selling side.
Millennials brand-savvy and brand-loyal: Edelman
The public relations firm interviewed 3,100 people in eight countries and found that those born between 1980 and 1995 are brand-loyal and quick to share both positive and negative experiences online.
App-etite: Mont Tremblant launches app
The ski resort has created a 360-degree experience for guests, extending its online digital strategy into the mobile realm.
CBC #1 in T.O.: Media Monitors, Oct. 11 to 17, 2010
In this week’s radio rankings, Alarmforce returns to the top spot in Montreal, and the public broadcaster takes Toronto.
Spotted! Metro for the taking
In a $2.7 million ad campaign, the free national daily is asking readers to pass along their copies once they’re finished with them.
HGTV.ca decorates with new web series
The Canwest channel has launched the first of three original shelter-focused shows this week. Ad opps available.
