Craig MacBride
Yahoo! wants ‘You In’
The CSR campaign leading into Thanksgiving weekend is asking Canadians to commit an act of kindness and help a charity win $10,000.
Sympatico.ca boosts its brand
Seeking to draw a closer connection between consumers and its standalone sites, the Bell-owned web portal is launching a national multimedia campaign to promote its branded channels.
Teletoon at Night adds personality
The Edge 102.1’s ‘Fearless’ Fred Kennedy is set to host the channel’s late-night programming block on Sundays. Sponsorship opps available.
The NHL drops the puck on a new season
The league’s Face-Off hockey festival will feature bands, contests and the season’s first games on large screens in Yonge-Dundas Square as part of the launch of the season and a new ad campaign.
App-etite: Random House opens the book on mobile
The publisher is starting the conversation on smartphones by giving readers facts from the company’s non-fiction bestsellers.
The Big Bang Theory blows up
The sitcom added a million viewers this week, taking the weekly most-watched title from Survivor: Nicaragua. Fan favourites House and The Mentalist returned to the dial to round out the week’s top three.
The Toronto Star wants to show you the money
The paper’s parent co, Star Media Group, launches Moneyville, a new section in the Monday Star and a website targeting personal finance DIY’ers.
Showcase podcasts celeb access
The channel’s new digi product, called Showcast, gives fans a behind-the-scenes look at its marquee shows.
Petro-Canada fuels T.O. radio: Media Monitors, Sept. 20 to 26, 2010
In the radio rankings this week, the retailer tops the Toronto list while Quebec’s provincial government is #1 in Montreal.
Metro pops in pink
The free daily is sporting a pretty pink hue on all of its pages today in a promotional effort to support Breast Cancer Awareness Month.
Prodigy’s XIII starts production
The 13-episode Franco-Canadian production is set to air in spring 2011 on Canwest’s Showcase. Brand integration opps are available.
Once bitten, twice shy at Mixx Canada
CDs wax on what went right (HBO’s True Blood) and what went wrong (Chevy’s Tahoe) in interactive campaigns at the IAB Canada-hosted conference series in T.O.
Canada Post goes shopping
The crown corporation is opening a new portal for consumers to find local deals and promotions in their neighbourhoods.
Black’s ups its digi game
The retailer has launched two new digi products and a campaign to encourage consumers to use its imaging services.
Quaker and Glee cheer up breakfast
The PepsiCo Canada brand has launched a co-branded campaign with Canwest to promote its latest breakfast product.
