Craig MacBride
Xbox Kinects with consumers
On the heels of its biggest game debut ever with Halo: Reach, the tech company gets ready to battle Wii in the full-body gaming experience with Kinect.
Survivor: Nicaragua wins the week
The season premiere votes Big Brother 12 out of the top spot. Big Bang Theory takes second and third in a week that saw the sitcom move to Thursdays.
Stanfield’s goes social for a good cause
The underwear brand’s new campaign raises money and awareness for the ‘package in your pants.’
App-etite: Pfizer gives a Smidge
The pharmaceutical company’s new app helps users reach wellness goals with their smartphones.
Domtar papers the country
The company is out to slow the march toward a technology-fuelled paperless world with ‘Paper Because,’ its largest ad campaign to date.
Vancouver’s Raw Canvas cleans up
The restaurant and art studio is streetwashing canvases onto sidewalks and turning urbanites into artists.
Cashmere’s catwalk campaign hits its stride
The Kruger brand’s bathroom tissue fashion show may have strutted through Toronto yesterday, but Canadians can still participate in the campaign by voting for their favourite dress online.
Petro-Canada tops TO: Media Monitors, Sept. 13 to 19, 2010
In the radio rankings this week, Alarmforce tops Montreal while the top three spots go to new brands in Toronto.
Credit unions go back to school
Central 1 looks to attract student eyeballs this fall with Donkey Kong, on-campus OOH and Facebook in an effort teach them the difference between credit unions and banks.
Transcon Media expands digi offerings
The media company will rep Canadian inventory for dozens of online media publishers, including Demand Media.
VideoEgg rebrands as Say Media
The company has acquired blog platform developer and social media marketing co Six Apart in a deal that will combine the two companies’ ad and distribution products.
LifeforceTV gets In the Rough
Profiling the world of pro golf, a new web series is targeting those who dream of PGA glory. Sponsorship and online ad opps are available.
Kia takes to the ice
The car company expands it hockey-focused media strategy by sponsoring fantasy leagues on CBC and TSN.
Aeroplan takes off with points promos
For the second of its two fall points promotions, the loyalty program is giving its retail partners extra brand boost with a new tracking tool for online member profiles.
Markham to voters: How would you DIY?
A new campaign from the GTA town sets out to inspire residents to vote by asking them to imagine how they would run the city.
