Craig MacBride
Onestop gets even TUFFer
The subway film festival will show 80 one-minute films on 270 digital OOH screens in stations across Toronto.
Stornoway channels unveil fall skeds
The broacaster’s Pet Network, ichannel and bmp:tv add new shows such as Dekadance, DogTown and Celebrity Soapbox.
Showcase animates Lost Girl
Showcase.ca launches an interactive motion comic as part of its digital promotion of the new original series Lost Girl.
HarperCollins books a ‘room’ with Indigo
The publisher is using the customer kiosks at Indigo and Chapters locations to promote Booker-nominated Irish-Canadian author Emma Donoghue.
PGATour.com signs new Canadian seller
Toronto’s Canadian Controlled Media Communications is named the first official Canadian sales partner for PGATour.com.
Jersey Shore fist-pumps to record numbers
Thursday’s episode was the most-watched of the series and the second most-watched episode of any show on MTV Canada, the network says.
Telus gets smart on the street
The telco has installed interactive storefronts nationwide to engage consumers in the smartphone experience.
CWIF warns customers to ‘ignore the door’
The water heater rental company is using social media and online videos to warn customers of the perils of dealing with door-to-door salespeople.
Fashion Television celebrates 25 years
The country’s most stylish show caps off the milestone with a retrospective publication and a red carpet party.
APTN’s Animism gets AR treatment at Fan Expo
The broadcaster promotes its sci-fi show with an AR and OOH campaign targeting comic book fans.
Swiffer sweeps onto the curling rink
Procter & Gamble partners with Capital One Grand Slam of Curling to brand rinks, and sponsors gold medal skip.
App-etite: Adopt a pet with Petango
Pethealth VP, marketing, Susan Arts tells MiC about the company’s new app that helps people adopt animals and find their lost pets.
Pickering Town Centre styles back-to-schoolers
Several in-mall brands have been enlisted to help tweens and teens find their looks.
Delta takes flight with co-branded cards
A new partnership between the airline and Capital One is being promoted with airport-focused OOH and print.
Newad names Leboeuf to GM, Eastern Canada
The former Corus and Astral Radio exec joins Newad as the mediaco continues to expand its management team.
