Craig MacBride
Articles by Craig MacBride
Parmalat plants new ideas with Canadians
With an unusual ingredient to promote for its new Astro BioBest Plant Sterols yogurt, the company is launching a national multimedia campaign to educate consumers.
Gorilla Nation to rep South Asian Life
The online ad sales firm has signed a deal to represent Canada’s largest ethnic website, SouthAsianLife.com.
APTN fall season leads with laughs
The fall sked includes a new programming block, Comedy Tuesdays, which launches Sept. 7.
Coke hydrates Westerners with plantbottle promo
The brand combines OOH and Dasani water giveaways in Vancouver and Calgary to raise awareness of its more eco-friendly plastic bottles.
