Craig MacBride
ING celebrates everyday savers
New TV, online and OOH campaign shows customer as ‘hero’ of the bank, ING CMO Brenda Rideout tells MiC.
Canadians satisfied with TV, survey says
This year’s TV Trends and Quality Survey from Canadian Media Research indicates Canadians’ attitudes toward TV are largely positive – except when it comes to 3D TV.
Consumer confidence takes a hit: Nielsen
The company’s Global Consumer Confidence Survey finds that 58% of survey respondents feel Canada is still in a recession, and 28% have no spare money after paying their bills.
Olive continues to grow
The online sales rep company has hired two new additions, with one focusing on the mobile space.
Vanilla Ice helps renovate DIY Network Canada’s schedule
The 1990s rapper is back on TV with a home reno show, one of three new offerings on the home improvement channel in February.
Astral OOH fuels Montreal airport presence
The slate of new AeroVertical screens offer animated content functionality and build on the 100 screens already in place.
CIBC sponsors the ‘Bollywood Oscars’
The financial institution is hoping to extend its reach into the South Asian community with the high-visibility support of the International Indian Film Academy Awards.
Desperately seeking Barbie
In a new Mattel Canada campaign, Ken is reaching out to his favourite doll in an attempt to reconcile on the eve of his 50th birthday.
BC Salmon Farmers goes fishing for support
The industry organization is battling negative impressions with a TV campaign and a significant online profile. (Updated)
Sleep Country #1 for third straight week: Media Monitors, Jan. 10 to Jan. 16, 2011
In the radio rankings this week, Hyundai was the radio buy leader in Montreal while the mattress company stayed on top in Toronto.
Tourisme Montreal gets on Gowalla
The location-based social network will enhance the visitor experience with five itineraries.
TV super media? Not so much, says keynote speaker
Financial expert and author Paul Kedrosky takes the lectern at Deloitte’s TMT Predictions event yesterday to make some forecasts of his own.
Loblaw helps turn Recipes to Riches
The retailer has signed on as the prizing partner for new Food Network Canada show Recipes to Riches, slated to air this fall. Additional sponsorship and integration opps available.
Bell launches Let’s Talk
The telco is trying to break down the barriers to conversations about mental illness with a new CSR campaign.
Desjardins takes the scenic route
The insurance company’s booth at the Montreal International Auto Show features a green-screen driving experience pushing to a social media contest.
