Craig MacBride
HGTV snows Canada with new campaign
The Shaw specialty channel unleashes a blizzard of ads to support its new winter schedule.
Big Bang #1 again: BBM Canada, Dec. 13 to 19
The sitcom was ratings king again, followed by Criminal Minds and Two and a Half Men.
Maclean’s launches iPad app with Rogers sponsorship
The eight-week agreement will allow Maclean’s to perfect the app before experimenting with ad opps for companies.
Discovery offers up new shows for the new year
In January, the CTV-owned channel goes to Alaska, finds out how machines work and drinks some beer.
Spotted! Rona takes to the ice with the Leafs
The home improvement hardware store and floundering hockey team spent $125,000 and 500 volunteer hours cleaning up an outdoor rink in Toronto.
Slice adds to its winter roster
The specialty channel’s new lineup includes a brand new series, returning favourites and movies.
RBC enters the mobile banking market
The bank is forsaking TV in favour of online and mobile to promote its new smartphone banking platform.
Rogers specialty channels add mid-season shows
Hoarders, psychics and Tony Danza join the lineups in January.
Telus #1 in Montreal: Media Monitors, Dec. 13 to 19, 2010
The telco takes the top spot in Montreal while Sears hangs on in Toronto for the third straight week.
Telus taxis hit the street
The telco is giving Canadians in seven cities ‘a kiss on the cheek’ with free cabs until Christmas.
App-etite: Canadian Red Cross solicits donations to go
The aid relief agency is hoping that peer-to-peer pressure will spur people to donate.
AOL hires new director of ad products
Leanne Gibson will be focusing on the network’s yet-to-be-released Project Devil format, as well as video and mobile.
Spotted! Bank robbers take over downtown Toronto
The masked bandits chanted and handed out chocolate gold coins as part of the release of The Town on Blu-ray. (Free content)
MediaCom’s Ferguson joins COMB board
The four new faces on the board add experience and perspective, says COMB chair Sheri Metcalfe.
Amazing Race 17 holds on to top spot
The reality program is the most-watched show for the second straight week, with CSI and The Big Bang Theory rounding out the top three in BBM Canada’s Top Programs.
