Craig MacBride
Car buyers increasingly turning online: Google Canada
A new survey from the internet giant indicates consumers are researching vehicle purchases in new ways, with luxury customers turning to mobile in large numbers.
Sears holds #1: Media Monitors, Dec. 6 to Dec. 12, 2010
The department store chain keeps the lead in Toronto and Chevrolet drives into first in Montreal.
Schick Canada sponsors Global app
The razor and gel company is promoting its Hydro brand with the four-week sponsorship.
Canadians still watching TV on TVs
A new study shows people are reluctant to ‘cut the cord’ as the number of cable subscriptions continues to increase.
App-etite: LCBO takes its elephant mobile
Ontario’s liquor board is spreading its CSR initiative onto Facebook and iPhones in an attempt to get people to speak out against drinking and driving.
Teletoon packs more action into Sunday morning
The cartoon channel’s schedule for the new year adds three new shows and new seasons of two favourites.
Wendy Freeman replaces Robert Hurst at CTV News
The 17-year veteran takes over as president of CTV News in the new year, amidst huge changes at the network.
App-etite: The Calgary Flames ice an app
The team’s new smartphone offering makes it easier for far-flung fans to keep track of the team’s progress.
KB Media inks ScreenScape deal
The OOH co will integrate ScreenScape’s tech into its own products, and rep the company nationally.
Advertising Standards Canada speaks the truth
The industry body’s new ad campaign tells consumers honesty is the only policy for advertisers.
Derringer signs on for 10 more years
The morning show host will be staying on with Corus-owned Q107, where he started in 1984.
DFC hits the court
The marketing organization of Canadian dairy farmers is reaching out to high school students through a sponsored basketball training program.
Real Sports’ storefront man cave
The retailer has a Canadian sports fan living in its Toronto store for nine days to show off holiday gift ideas.
Calgary’s glimpse into the future
The city’s long-neglected East Village needed an image overhaul, and a magazine set in 2020 shows citizens what it could be like.
Interac goes mass with e-Transfer
The debit card company has rebranded its money transfer service and is promoting the change with a national ad campaign.
