Craig MacBride
FanXchange finds a second home
The online ticket marketplace is spreading onto sports websites to build the brand.
Molson Coors Canada goes to the races
The company is targeting suburban and rural beer drinkers with a new Keystone Light sponsorship of NASCAR Canada.
Burger King tattoos Teletoon
The QSR sponsored the adult-friendly block of shows ‘Fred at Night’ in an effort to reach out to its young, male target audience.
Amazing Race 17 speeds to #1
The reality show took top spot for the week, followed by Glee and Grey’s Anatomy.
Vancouver mission puts a face to homelessness
First United Church Mission in Vancouver placed hollow forms of homeless people around the city to start a dialogue and raise awareness.
App-etite: Sympatico brings Santa to life
The portal has created an app that puts the power of customizable Santa videos in parents’ and family members’ pockets.
App-etite: Air Miles app takes off
The incentive rewards program landed on smartphones this week, giving collectors a more convenient way to access account info and location-based offers.
CIBC brings Punjabi back to Hockey Night in Canada
The financial institution is using the sponsorship of the broadcast and webcast to reach out to South Asians.
BBS Media reps Big Lead Sports
The Toronto firm will be handling the Canadian inventory for the network, which prides itself on creative sponsorships for advertisers.
Postmedia unleashes 10 new iPad apps
Created for all 10 of its major-market dailies, the apps are being distributed for free thanks to a sponsorship-based business model.
Sears returns to #1: Media Monitors, Nov. 29 to Dec. 5, 2010
The department store chain is tops in Toronto and Proactiv Solution keeps its lead in Montreal.
Tech may change, but shoppers much the same: study
Aegis Media’s Sasha Grujicic co-presents the findings of a new Microsoft study indicating that while technology may be reshaping the purchase process, shoppers’ instincts remain largely the same.
The NHL launches its Winter Classic campaign
The hockey league is focusing its efforts to promote the New Year’s Day outdoor game to sports fans south of the border who don’t regularly watch hockey.
Slice goes to the movies
The female-targeted channel is now allowed to air feature-length films, and will be airing primarily rom-coms. Sponsorship opps available.
Warner has a-maze-ing plans for Inception launch
The company is releasing the summer blockbuster on DVD and Blu-ray with a stunt takeover of Toronto’s Yonge-Dundas Square Tuesday.
