Carey Toane
12 on first Media Agency of the Year shortlist
A dozen Canadian media agencies are tapped for strategy‘s first-ever juried edition of its annual media awards show. And the AOY shortlist has two new additions this year . . .
LG Canada seeking fastest fingers
The cellphone co will launch a country-wide texting competition this week called the ‘Down and Dirty Battle of the QWERTY.’
Sponsors get star treatment at MMVAs
MuchMusic sponsors will rock the stage with customized multiplatform promotional packages.
Toronto streetscape getting prettier
Astral Media Outdoor unveiled student competition winners and new street furniture at two events in Toronto yesterday.
Winners of Cannes Young Lions awards announced
Four teams of two students each will be heading to Cannes next month, courtesy of the Globe and Mail-sponsored competition.
DDB makes green moves with Echology
Skedded to be announced today at strategy‘s Social Responsibility Forum, the new unit will build sustainable brands and messaging for clients.
***NEWS FLASH*** LG Canada jumps into the touchphone market
The company hopes to ‘take a bite out of the apple’ by launching an advance campaign for three new touchphones.
H&R Block using Facebook (and tattoos) to school students on taxes
The Calgary-based tax prep firm has created a two-part application with a virtual calculator and a social space for spending refunds.
EcoMedia scores with hockey-themed art bin
The latest from the ad-supported recycling bin mediaco launched on Hockey Day as the first in a series of sports-themed bins.
Rogers Wireless hits the ice at Winterlude
The mobico branded a 3,000-sq-ft rink and added Olympic talent, free national phone calls and an on-site tent for families visiting the Ottawa festival.
Canuck wildlife invading London
Virtual loons and wolves are on the loose in the UK capital in CTC’s multimedia campaign.
EcoMedia wraps trash bins with art
The expanded Street Art program decorates recycling bins in downtown Toronto with works by Canadian artists.
What can you do while you chew?
Cadbury Adams launches Stride, ‘The Ridiculously Long Lasting Gum,’ in Canada with an ambitious campaign.
MTV spins advertising into (toy) gold
The Canadian-conceived MTV Fauna spots and toys are grabbing attention worldwide.
Notes from the media landscape: Seeding McCain potatoes
The marketer’s viral effort is blooming big time.
