Carey Toane
IAB releases rich media measurement guidelines
The Interactive Advertising Bureau guidelines are designed to provide Internet media companies, ad-serving organizations and rich media vendors in the US with better metrics.
Labatt serenades winning agency Publicis with bagpipes and beer
The Toronto-based agency won the Blue Canada, Bleu, Alexander Keith’s, Lucky Lager and Lakeport businesses under a single account.
Simpsons DVD promo dominates Metro, AOL Canada
Both AOL Canada’s home page and Metro newspapers were ‘Simpsonized’ yesterday to push the release of the movie DVD in Canada.
Secret invites you to a Night of Hot Experiences
Pole dancing, video re-creations and makeovers galore push a national contest for a trip for four to Montreal, all to debut the new Clinical Strength product.
ING Direct catches US attention with mega OOH
The virtual bank transformed a Manhattan building into a stack of cash and a city block in Philly into a life-sized board game.
Naughty or nice, Virgin Mobile doesn’t care
The mobile operator’s new holiday campaign engages consumers with angels, devils and maybe even an appearance from ‘Jesus’ himself.
Next Top Ad Exec competition: ‘No pitch? Don’t bitch!’
The second annual bout has launched with YouTube support, inspirational creative and a pair of powerful prizes from Mitsubishi.
U of M using student blogs as recruitment tool
Leveraging the youth-friendly medium, current students and alumni are sharing their views about the campus with prospects.
Branson teams with magician to reveal Virgin Mobile plans
No magic, really – the company’s getting into the post-paid market, doubling its mall mini-stores across Canada and staging the first Flick-Fest Music Festival in Estevan. Ad campaigns to follow.
YouTube.ca arrives along with ING Direct contest
The virtual bank was first out of the gate yesterday, when a Canadianized version of the social networking site debuted.
Campbell’s keeping it in the family
The soupco is touring the country to find eponymous ‘kin.’
