Flush with provincial money and new status as a Crown corporation, the BC educaster now led by Rudy Buttignol drops in-house production and spends on digital technology.

The series failed to draw ‘mass audience’ despite a record-breaking season, says CBC. jPod producer blames lack of promotion by network.

Based on Douglas Coupland’s novel, the new CBC series arrives with support from a broader ‘universe’ of links to auctions, games and a fictitious Vancouver company looking for a bigger bang for its promo buck.

Media buyers remain upbeat about Chris Haddock’s beleaguered series, which closed its second season in the mid-200s – though word from the Intelligence set says there won’t be a third.

The real Coast Guard is helping create the fictionalized action-drama about its adventures.

Gritty JPod, slated for January, delves into the subculture of Vancouver’s video game industry.

The college comedy is aiming to tap into the tween, twenty- and thirtysomething demographic.