Jesse Kohl
OBN launches new options at Yonge-Dundas
Advertisers looking to reach people at one of Toronto’s busiest squares can buy for shorter terms with more options, and Samsung is the first to sign on.
Rare Method forms alliance with AdFarm
AdFarm’s clients in agriculture will begin to see some interactive marketing solutions from Calgary.
Olive to rep EyeWeekly.com and other Star sites
The online ad network’s roster now includes four sites connected to Star-related properties.
Grondin retires, Neve steps up at Mediaedge:cia
‘The Bruces, as they are known in the industry, have worked together for 20 years, and it will be a seamless transition as Bruce Neve assumes the leadership of the agency,’ says Mediaedge:cia CEO North America Lee Doyle.
CareerBuilder ties knot with Branchez-Vous
The job search site is the latest strategic partner to sign on with Branchez-Vous in a bid to reach French Canadians.
Transcontinental buys Acquizition site
Business owners and entrepreneurs are the latest target of Transcontinental’s acquisition path.
Top broadcast news execs contemplate future
BES leaders took a few jabs at each other while addressing the evolution of their business and ways to reach younger audiences.
Labatt hands planning duties to M2, Marketel
M2 Universal and Marketel are handling more than just media buying for Labatt.
Jokeroo signs Warner Bros. for ‘fade-out’ ads
The online video site has developed an ad unit that’s kind of like a home page takeover, but not quite.
Yureekah aims to conquer display ad search
Want to find out what banners and display ads your competitors are using online? A new search service aims to organize the world’s online advertising info and make it accessible to anyone for free.
Voting begins for CBC’s UGC hockey contest
The ‘Bring Home the Cup’ user-generated content contest is set to peak with a winner crowned after public voting this weekend. One pubcaster. Three sponsors. And the number of video entries was…
Citytv picks up Pangea Day
The broadcaster will air the latest global initiative aimed at making the world a better place, while Nokia’s sponsorship put mobile video in the hands of Canadian participants.
Experiential TV launched by Montreal media partners
A Ford campaign in Quebec is serving up a new example of interactive viewing. Watch for the ad and click ‘Select.’ The results? They had to hire a call centre to handle the response.
Grey’s Anatomy takes back Thursday
BBM/Nielsen Top 30 – April 21-27
CTV’s Grey’s Anatomy took Thursday night from Global’s Survivor: Micronesia. Solid performers Dexter, Family Guy and Lost also returned to the Top 30.
Refresh Analytics launches for Facebook apps
Facebook application developers, and their advertisers, should take note of a new analytics and demographics tool.
