Jesse Kohl
Canpages partners with Branchez-Vous in Quebec
As part of the directory publisher’s growth strategy in reaching francophones, it’s getting a presence on the province’s leading portal and news site.
Cossette buys stake in Rocket
An agency specializing in social media and word-of-mouth will be working with Cossette Communications Group’s US offices.
Canoe.tv to add branded content, product integration
The online video portal boasts nearly 400 programs, and just added several new English and French titles.
Canwest to launch new look for History
The past has never looked so… modern.
Writers swap CSI, Two and a Half Men
Crime and comedy writers on the two shows will trade places for upcoming eps on CTV and A-Channel.
Next Media Star: PHD’s Codispoti
strategy has hunted out a new batch of stellar young professionals. Today, we spotlight Nadia Codispoti, senior account manager at PHD Canada.
CTV boosts Robson Arms premiere with digital tactics
An online game at the centre of a layered campaign is backing CTV’s bid to get viewers engaged with the show’s third season. And free rent is the appropriate prize.
Disney’s social net targets young gamers
Disney Interactive Studios is set to integrate DGamer into all video game titles released online and through consoles, starting with a big movie tie-in in May.
CTV puts top shows online with sponsors
Lost, Grey’s Anatomy and Desperate Housewives are joining the online lineup at CTV – and so are Duracell and Volkswagen.
Specialty, PPV, VOD still thriving: CRTC
With $2.7 billion in total revenue and $647 million in profit before interest and tax, the specialty TV, pay and VOD sectors have a rosier story to tell than conventional broadcasters did in March.
Idol returns to #1
BBM/Nielsen Top 30 – April 14-20
CTV’s American Idol took back #1 on Tuesday, while CSI sank to #9 on Thursday – a fall that delivered a win for Global’s Survivor: Micronesia.
Showcase launches Hot Snack Radio
The net is launching a web-only show about three indie-rock nerds running an Internet radio venture – complete with playlists and streaming music for viewers and indie artists.
Notes from the (mobile) mediascape: Google launches mobile display ads
The Google machine has churned out a graphic mobile advertising product, and it works with AdSense and AdWords… in other countries.
UpTrend partners with Last.fm
The social net for streaming free music has tapped UpTrend Media to help it grow in Canada.
Discovery launches adventure-based eco-content
The CTVglobemedia net’s online presence is growing – in both content and audience – as it launches ExpeditionGreen.ca.
