Jesse Kohl
Could Oscars, upfronts be next to tank?
With the Golden Globes effectively gone from the sked, what’s next on the list of casualties if the writers’ strike continues? There’s a lot to think about when you consider a world without red carpets and upfronts, say top execs at ZenithOptimedia and OMD.
Golden Globe Awards cancelled
No writers, no stars, no awards ceremony. The Golden Globes have been reduced to a press conference.
Nokia predicts ‘circular entertainment’ trend
The mobile marketer is pushing out a new label for the what’s next of social media, along with notes about a few other trends bound for the mainstream. Oh, and they’ve got some stats from about 9,000 consumers to back it all up.
Wizzard devises dynamic ads for podcasts
Want to negotiate relevant ad messaging within the podosphere?
Teletoon Retro tops digital channels
More than double the eyeballs of any other digital channel? Not bad for three months.
BBM/Nielsen Top Programs: Roundup
We will resume our regular prime-time programming after this brief message from our friends at BBM Canada.
CTV orders two pilots
The net is pushing forward with homegrown content in the form of two series that, ahem, each wear a different uniform.
CanWest gets go-ahead for Alliance Atlantis buy
The $2.3-billion deal of the year has won the CRTC’s stamp of approval.
Jewelry box auction and PM get in on buzz for World Juniors
DDB Canada’s got a jewelry box of a plan to attract young girls to hockey, while TSN’s got the prime minister asking Canadians to watch the World Juniors.
Project Apollo pinpoints media strategies for a CPG food brand
What matters more when it comes to purchase probability – frequent ads or recent ads? Project Apollo say it comes down to how many times per year a consumer buys ‘Brand X.’
Storm breaks online record for Weather Network
Millions of people went online to check the weather as the major winter storm hit Ontario and Quebec last weekend. Time to think about some weather-triggered ads?
Online a ‘bright star’ in the ‘gloomy night’ for newspapers: study
‘In some ways, the newspaper financial model is being rewritten,’ states a new study of newspaper execs’ outlook on strategy and ad revenue for 2008. Canadian execs and managers are bit more optimistic than those in the US.
Grey’s Anatomy returns to #1
BBM/Nielsen Top 30 – Dec. 3-9
While Grey’s Anatomy has taken the top spot, this week’s national chart is showing a bit more hockey, more movies and one heck of a Christmas special.
M2 Universal asks consumers about strike
Will Canadians watch less TV if the Hollywood writers’ strike continues? M2 Universal decided to ask 1,000 Canadians.
Big Shots to be replaced
Three eps of the freshman show are gone from the December sked, but will the new year bring the season-ender?
