Jesse Kohl
Kraft drops the puck for another Hockeyville
The marketer’s signature hockey event’s got more money and more broadcast events this time around.
Corus puts traffic radio on digital boards
AM730’s commuter-targeted traffic updates will soon be readable on the road in Vancouver.
Grey Cup tops the chart
BBM/Nielsen Top 30 – Nov. 19-25
Last year, CBC’s Grey Cup broadcast couldn’t take the top spot on the national chart against CSI. This year, the Cup came out on top.
Fashion site targets women with interactive content
LiveDress.com aims to get women voting, rating celeb outfits and interacting with slide shows.
Strike could put media plans in jeopardy
Media strategists tell MiC that replacing prime-time programming with reruns, movies and reality just isn’t good enough for buyers who’ve paid for specific audiences.
Youthography nets 24,781 users for video game campaign
Ubisoft launched Assassin’s Creed last week – and video gamers got engaged with the much-anticipated historical/sci-fi title before it even hit the streets.
La Maison D’or gets interactive with DiamondTV
And the latest in online programming is. . . jewelry?
CFL wins some, loses some leading up to Grey Cup
BBM/Nielsen Top 30 – Nov. 12-18
While it’s too early for yesterday’s Grey Cup Sunday to show up on the Top 30 chart, the numbers for the CFL East and West finals are in. The West Finals numbers grew slightly, while the East finals declined.
Air Miles puts consumer stories to a vote
To celebrate its 15th anniversary, the rewards marketer collected more than 10,000 CGC stories, and is inviting consumers to choose the best of the best.
Peace gets on The Score
The indie mag is alive and kicking with first-time plans to put a spot on TV.
Sassy website for city gals gears up for launch
SheDoestheCity.com already has a following, and the official launch is weeks away.
Mitsubishi, agencies calls for ‘aggressive media partner’
The automaker’s got big plans for its 2008 strategy, and it wants potential media partners to come forward with ideas for innovative executions and plans that will work.
CFL edges onto the chart
BBM/Nielsen Top 30 – Nov. 5-11
The Grey Cup is coming! The Grey Cup is coming! And the semi-finals have crept into the Top 30.
CODA gathers media clients and members for official launch
The Canadian Out-of-home Digital Association wants to lead the industry’s operators into the future. Media clients say that calls for some breakthroughs in standardization.
Dell and Intel pair up for viral effort
An online advergame that gets users playing puzzles with Dell and Intel aims to get friends winning prizes as pairs.
