Jesse Kohl
Ford ties into hockey craze with Gretzky contest
The CBC’s latest promo for an auto sponsor gives hockey fans the chance to – wait for it – win a vehicle. Oh, plus a round of golf with Gretzky.
The Wednesday that forgot Global
BBM/Nielsen Top 30 – April 9-15, 2007
Global crept up on juggernaut CTV on Tuesday, won a few on Monday and Thursday, but disappeared from the world of Top 30 during Wednesday’s prime time sked.
Vision Durable aims to bridge a gap in Quebec
Transcontinental Media is launching a new sustainable development mag targeting Quebec’s business community. Perhaps a new buzzword – SusDev – is in order.
CanWest strikes alliance to reach specific streets in the capital
CanWest MediaWorks is tying a marketing knot with the owners of the EMC ‘Your Community Newspaper,’ starting with two new papers targeting Ottawa neighbourhoods.
FT picks up stylin’ podcast sponsor
Last fall, CHUM Interactive relaunched FashionTelevision, declaring it the world’s most accessible fashion brand. Now they’re backing up the claim with numbers and sponsorship.
The big nets put pirates on Thursday and wedding crashers on Monday
CTV puts the next Burnett reality show on the open seas in Thursday’s prime time, and the net has dropped a big hint about the upcoming Grey’s Anatomy spin-off, Private Practice. Meanwhile, Global’s got The Real Wedding Crashers premiering on Monday.
BMO bets on podcast package with HGTV talent
BMO is going after new homebuyers via podcasting and they’ve got a popular HGTV personality hosting the package.
The Walrus adds digital tusks
Four years ago, The Walrus hit the Canadian mag scene with a mandate to serve the country’s thought leaders. Now, the brand has plans for sponsorable digital opps.
Parenting mag debuts in Quebec
Quebecor Media-owned Publications TVA is going after parents, grandparents and anyone else who works or lives with the zero to sweet sixteen age group.
Night projections gettin’ busy
The biz of spotlighting images onto building facades is heating up with more movable and market-targeted opps.
(Globe)Life begins April 23
Lifestyle content from the Globe and Mail‘s Saturday edition is about to spill into the rest of the week. And the National Post is beefing up its Arts & Life section.
AOL clicks to score with NHL content
AOL Canada is serving up sponsor-friendly hockey content with talent from CBC and Sportsnet.
There’s something about Thursday…
BBM/Nielsen Top 30 – April 2-8, 2007
In the first week of April, CTV won the 8 pm time slot every week night except Thursday. What can you put up against Survivor: Fiji – highlights from Desperate Housewives or a rerun of Grey’s Anatomy?
W Network puts the ‘dirty’ into dance TV
Move over Dancing with the Stars, take a seat So You Think You Can Dance – W Network’s getting into the programming craze for the choreographically-inclined.
Calling all uploaders – CMT needs a host
The Corus-owned net is putting the user-gen, vote-for-the-winner trend to use for its latest casting call.
