Jesse Kohl
Can Yahoo! find next big band for Universal?
Yahoo! Canada is giving indie bands and solo acts a shot at the online limelight.
Women’s Post puts pink on the streets
The newspaper targeting professional women is set to double in frequency, get sponsors in on podcasts, and scatter pink boxes around Toronto.
The Verdict bows just in time for Black trial
Conrad Black’s trial starts today in Chicago, and so does CTV Newsnet’s The Verdict. The series targets crime and legal-content junkies. In tonight’s opener, host Paula Todd kicks off with a live, on-the-scene-at-the-white-collar-trial-of-the-century strategy. The question is: will Canadian viewers like factual mayhem as much as fictional versions?
MuchMusic teams up with MasterCard to give teens online cred
Teens spend billions online, often using their parents’ credit cards. Now MuchMusic is pushing its own branded pre-paid plastic at teens and parents, hitting both targets with messages of freedom.
Alliance Atlantis takes blogTV to the streets
Alliance Atlantis is rolling out a Hummer, a Facebook page, and some online media buys to build buzz for blogTV.ca, its live user-generated content site.
Make-up artists extend their reach with B Magazine
Toronto women have a new source for both local and international coverage of the beauty industry via B Magazine. Yes, a mag called B. Hey, it worked for Oprah…
Bye bye ROBtv, hello BNN
Today marks the end of Report on Business Television and the start of the multiplatform BNN – the Business News Network.
Desi Life targets Toronto’s South Asians
There’s more than half a million South Asians living in the Greater Toronto Area, and the Toronto Star‘s new pub is designed to serve the fast-growing community.
Corus gets viewers engaged with Sunlight
Unilever’s Sunlight Multi-Action brand is reaching out to moms and kids in a $25,000 outdoor makeover contest. The campaign tasks YTV and W Network viewers with identifying the family in direst need of yard work.
Eye Weekly launches Eye Daily
Eye Weekly is getting more aggressive in seeking out its young, hip and urban demo in the Toronto market. In April 1994, the print pub became Canada’s first to go online, and is now upping the digital ante.
Joost.com adds CHUM to its exclusive ‘invite’ list
MuchMusic, Space and FashionTelevision are on board for the launch of Joost.com, which is racking up deals with content owners around the globe in a bid to rule the Internet TV space. The service is built around a biz model that Google/YouTube has yet to meet – free for users, protection for content owners, and ad opps for marketers.
On the Lot overwhelmed by Canucks
The initial casting call for Mark Burnett and Steven Spielberg’s new reality series augurs significant Canadian interest in the series.
Mazda mash-up mixes viral advergame joyride with indie band battle
Mazda’s Campus contest test drives social media, user-generated content and online innovation to reach the university and college crowd.
CanWest financial podcast launches to number one spot
Cisco is backing what, in less than 48 hours, has become the number one business podcast at the Canadian iTunes website. And more mobile offerings are on the way from CanWest’s online properties.
Marketers get ‘missions’ for Mars
Wanna go to Mars? Discovery Channel is preparing its multi-million dollar Mars programs for the fall schedule. The content will roll out on air and online, and marketers are invited to get in on the Mars mission programming push.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
- MiQ becomes CFL’s first programmatic media partner
