Jesse Kohl
TV prodco seeks a digital Second Life
Audiences are doing it. Broadcasters are doing it. Why shouldn’t the prodcos get in on the migration of content to multiple digital platforms? Marking a first on the Canadian scene, Toronto’s Peace Point Entertainment is going digital with its brands – from building a Second Life to re-vamping its TV series for compatibility with the world of Web 2.0.
Global’s primetime gets Vista treatment
Microsoft’s Windows Vista launch has tied itself to Global Television’s primetime programming in a way that highlights new features of the operating system using top shows like Heroes and Prison Break. It’s an example of deeply compatible brand integration.
Girly shows at a glance
Looking to reach the female demo? February’s got a few notable new shows aimed at capturing the eyes of women. Here’s a look at some of what’s to come…
Super Bowl ad players: Who’s in the game?
An average of four million pairs of eyes tuned in to last year’s Super Bowl Sunday on Global Television. At least one Bowl newbie’s taking the mega-audience opportunity to kickstart a campaign.
Jokeroo.com: ‘YouTube needs a competitor, and we are it.’
Although most of Brampton, Ont.-based Jokeroo.com‘s traffic comes from the US, the online humour and viral video site is currently re-branding itself (they used to be known as Jok-A-Roo), merging with other file-sharing sites, and preparing for a marketing push in Canada. With a host of features aimed at making content virally-friendly, the site could be a notable destination for users and marketers alike.
Can the BKN brand draw marketers to movies for kids?
Wanna tie your brand to Robin Hood, King Kong or The Legend of the Dragon? A Toronto-based distributor has the DVD rights to release several titles from global animation giant BKN.
Amp’d Mobile connects with Much
The highly interactive and customized mobile entertainment brand, Amp’d Mobile, is preparing for a Canadian launch in March. The brand is lining up content partners, and the mobile platform promises access to the youth market hooked on a wireless lifestyle.
CAB blasts bid to sell ads on foreign satellite local avails
This isn’t the first time a company has asked the CRTC for the right to sell ads on local avails of non-Canadian satellite services. When the regulator holds a public hearing on Only Imagine’s bid in Calgary next month, the Canadian Association of Broadcasters wants to be there – with a long list of reasons why this proposal could damage, not improve, the Canadian media landscape.
Battle of the Monday prime-timers
CTV and Global are going head-to-head with Monday night programming, as this week’s numbers show them nose-to-nose across the nation.
Project Apollo set for expansion
The mission by Arbitron and VNU to revolutionize audience targeting and measurement south of the border is entering its second phase in 2007 – with major clout from the biggest marketers and media spenders in North America.
Deal or No Deal comes to Canada:
starring Pontiac, Rogers, Sunquest… oh yeah, and Howie Mandel
The integration details for Global’s Canadian edition of Deal or No Deal, unveiled by CanWest MediaWorks yesterday, are a mouth-watering combination for any multiplatform-minded marketer’s diet. Now officially backed by Pontiac, Rogers and Sunquest, Global’s throwing everything it’s got into showing what’s possible when you’ve got the perfect recipe for audience engagement on-screen, in the audience, and in your living room – right after the Super Bowl.
Cratevertising drives multi-geared Volvo repositioning
Volvo’s Canadian extension of its C30 hatchback campaign is about more than ‘thinking outside the box.’ It’s about getting their new target demo to think about what’s inside the box.
Handheld story-sharing the next user-gen trend?
Take a look around any busy subway or streetcar, and chances are you’ll see one person reading a book and another looking at a mobile screen. Wattpad is betting both types can find something interesting from its new story-sharing service.
Virgin puts incentive into user-generated mobile content
Virgin Mobile is getting into the user-generated content arena by giving customers the power to express themselves on Studio V. And there’s a built-in incentive for making content that’s good enough to go viral.
American Idol starts off on a high note
The brand has earned its moniker as the juggernaut of television south of the border, and CTV has started the sixth season’s Tuesday and Wednesday night double sweep with a record-breaking premiere.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Havas Media Canada makes three senior leadership appointments
- Upfronts 2025: Fox announces significant investment in sports
