Jesse Kohl
Corus launches YTV on-demand
Corus Entertainment’s latest strategy for the YTV brand aims to give kids what they want, when they want it.
Ads get past fitting room doors
Fashion Frame has been selling poster space inside fitting rooms across Quebec for the likes of P&G and Unilever. Now, the company’s set for expansion into English Canada.
Chasing well-heeled golfers? Fancy a hole in one? Read on…
What’s the best place to reach a golfer? For those of you who answered ‘golf course,’ try not to get a club in the head when you’re chasing your target demo from hole to hole. For everybody else, try pitching luxury vehicles when your target’s behind the wheel of a golf cart.
CHUM imports Participation TV
CHUM expects its new Play2Win to draw sponsors and revenue to Citytv Toronto’s late night schedule by giving viewers the chance to connect and compete with the on-screen studio show. For marketers looking for ways to prevent PVR ad-skipping, this real-time prize lure scheme is the game for you.
OMNI.10/BC gets smart with kindness campaign
Somebody stays out in the cold to pump your gas. Somebody shovels your driveway, leaving behind a small card stating, ‘You’ve just received an Unexpected Gift.’ OMNI.10/BC’s random-acts-of-kindess campaign won the station its first national award in 2005. This year, the Unexpected Gift Christmas campaign is getting the multi-platform treatment, and sponsors are signing on for integration.
CBC goes all out to push the ‘fun in fundamentalism’
Promotion for CBC’s unveiling of its new sitcom, Little Mosque on the Prairie, is heating up with a teaser campaign and lots of national and international press. Producers are stressing the comedic spin and taking care to note that it’s not political satire. Judging by the buzz thus far, and the strategy, the series has potential to draw in some eyeballs.
Striding Man walks from board to board
One video board wasn’t enough for Diageo’s Toronto appearance for the Johnnie Walker ‘Keep Walking’ campaign. The Toronto Yonge-Dundas Square execution uses four screens, giving the Striding Man figure a chance to, well, move around and get some attention.
Wanted: Sex, drugs and espionage in 60 seconds or less
CBC is reaching out to the techy crowd and enlisting their aid to draw even more cyber eyeballs to its Intelligence series, via a promo that encourages wannabe directors to re-mix scenes and music into online trailers for the show. The lure for contestants? A chance to win pro video-editing gear.
Fjord cracks comedy YouTube
for Just for Laughs
Cossette Communication Group’s web agency has developed an interactive, file-sharing web community for comedy pros and amateurs alike. In both official languages, they’re calling JustForLaughs.com a first in Canada.
‘Word of mom’ campaign heats up Cuisinart’s kitchens
Cuisinart is about to blend its online integration at UrbanMoms.ca with live chefs. Member moms in major urban centres won’t just be sharing product-related info at the site. They’ll be bringing it into their homes for branded kitchen parties – just one more thing to talk about online. Sounds circular, doesn’t it?
Bring on the interactive mall floors!
OOH is about to get more interesting, not to mention engaging, as shoppers are introduced to interactive floor advertising and gaming experiences. It’s the kind of thing you pay attention to, even when you’re not the one dodging tarantulas or sinking basketballs.
Marrying live ‘urban skiers’ to an ad campaign
Want your street stunt to get ink or fill air? Stage it in front of major media. It’s an old idea, but it can still produce enviable results.
Global contest engages would-be millionaires
The buzz is building for Deal or No Deal‘s Canadian run with the wrap-up of Global Television’s contestant search for the spring 2007 series, which drew more than 112,000 entries. The application process produced some surprisingly engaging results – from briefcases full of chocolate loonies to layer cakes shaped like Howie Mandel’s head.
VisionTV toys with UGC in holiday contest
In the past, VisionTV’s holiday contests haven’t been all that engaging beyond the traditional sense of getting viewers to enter to win a DVD or a trip to Italy. But Canada’s multi-faith net is now asking for uploads in a cautious test of the user-generated waters.
Content surfing in the back of a taxi
Want to reach people between point A and point B, the ones who may be looking for a reason not to chat with the cabbie? Well, Captive Media Networks is going national with its engaging follow-up to the act of flagging down a taxi.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
