Josh Kolm
Torstar, Postmedia and Unifor pull ads from Meta
More companies and organizations have joined the list of advertisers responding to plans to block news content in Canada.
Vividata releases first summer SCC since 2018
The data set includes several areas of expanded info, especially when it comes to TV viewing habits and preferences.
Public interest groups ask CRTC to simplify broadcaster applications
All of Canada’s major TV broadcasters currently have some form of open request to amend their license terms.
Meta launches Twitter competitor Threads
Connecting the app to Instagram has helped it rapidly build a use base, in addition to providing data-sharing opportunities for brands.
McDonald’s stays at the top: AdEase TV
Tim Hortons, Subway and Burger King once again helped make QSRs the most active advertiser last week.
Government of Canada, Quebecor pull ads from Meta in response to news blocking plans
The government’s $11.4 million in spending, as well as ads for Videotron, Freedom Mobile and TVA, are off of Facebook and Instagram.
Pluto, Fubo and Tubi rank high for connected TV trust
Pixalate’s analysis ranked over 60,000 apps on quality of inventory and validity of its traffic.
Subway displaces McDonald’s at the top: AdEase Radio
Meanwhile, Rona and Lowes both increased their presences for summer.
Roundtable: Building brands with better data
With cookies crumbling and privacy concerns looming, marketers and media agency execs gather share their thoughts on new approaches and work that needs to be done.
Wendy’s, Leon’s and Tims step up their buys: AdEase TV
QSRs were once again the most active advertiser category.
APTN asks CRTC to consolidate feeds and launch new Indigenous language channel
The broadcaster says the move would better help it serve its mandate and preserve Indigenous languages in Canada.
Google confirms it will block news in Canada
The company’s head of global affairs says discussions with the government did not address its ongoing concerns.
Advertiser pullback brings Corus’ Q3 revenue down 8%
Despite an 8% reduction in its workforce this year, the company remains confident that it is well-positioned for when the economy improves.
Big buyers maintain their presence: AdEase Radio
The likes of McDonald’s, Toyota, Nissan and Spence kept up their recent radio pushes.
TikTok creates a tool to facilitate work between brands and creators
By issuing “challenges” directly on the app, advertisers can quickly find authentic content for performance campaigns.
