Katie Bailey
CBC hones its playoff game
The pubcaster has refreshed its Hockey channel for the Stanley Cup playoffs and launched a national multimedia campaign for the post-season.
Fight Network bows new look, campaign
The Leonard Asper-helmed network is taking to the streets to promote its new look and build up hype for UFC 129. (updated)
Print rev slides, digi rev rises at Postmedia
The mediaco released its Q2 report, revealing a 5% slide in print advertising revenue and an 8% increase in digital revenue over the same time last year.
Spotted! Igor hangs out in Toronto
Saputo’s crazy monkey can been seen hanging out on transit shelters all over the city this week – what’s he up to?
Account roundup: Sony, Microsoft
Media accounts have been changing hands like crazy lately – find out which agencies have been the latest to add or renew business.
Taco Bell battles beef disbelief
The QSR has launched a media campaign promoting the quality of its beef and declaring April 7 to 13 the week of ‘Taco Libre!’
Gaga to ‘guest edit’ Metro
The always-outrageous pop star will be the global guest editor for the May 17 edition of the international publication.
DG acquires Mijo
The media services firm has been acquired by US-based DG for $39.5 million.
Out & about: Sharp hones its Book for Men
MiC catches up with Contempo Media’s Michael La Fave as the company celebrates the release of the latest issue of the premium newsstand product.
Out & about: A chivalrous evening
What do Freshii’s CEO and the founder of Doctors Without Borders Canada have in common? The answer will likely surprise you…
The Global Video app shrinks (for smaller screens)
Shaw Media has expanded the Global Video app to iPhone and iPod Touch, with a host of ad opps available.
Idol tops again: BBM Canada, March 21 to 27, 2011
The reality show’s new judging panel doesn’t seem to be slowing it down this season, as it wins the week in Canada again.
Coca-Cola set to play Games with the Consortium again
Coca-Cola VP Leeanne Comish talks to MiC about its media sponsorship of the 2012 Olympic Games in London and what it means to the brand.
Bell Media launches with Mobile TV service
The newly minted mediaco officially closed its acquisition of CTV today, and announced a new mobile content package available to all providers.
CCAB releases 2010 report
The annual report covers 12-month circ data for Sun Media, Torstar Corporation and Transcontinental Media.
