Katie Bailey
Coke goes under ‘covers’ with Much
The beverage co wants Canadian teens to unleash their ‘inner superstar’ with a co-branded campaign on MuchMusic and MuchMusic.com
Scotiabank and PHD pick Pictela
The AOL-owned platform will power the latest leg of Scotiabank’s ‘Let the Saving Begin’ campaign.
Campbell Canada nourishes a new media approach
The iconic brand is breaking away from traditional media with the promotional campaign for Nourish, its new nutrient-dense food solution.
Corus launches mega OWN marketing campaign
The broadcaster is pulling out all the stops to get Canadians to tune in to the Oprah Winfrey Network this spring.
Gawker renews with Gorilla
The mediaco will continue to rep the US-based suite of lifestyle sites in Canada.
Olive Media gets vertical
The online mediaco launches Olive Vertical, featuring suites of sites offering more extensive ad, sponsorship and integration opps.
Media Dimensions lands Palmer’s skincare
The Toronto-based agency will handle media duties from planning through to execution for the E.T. Browne brand.
McDonald’s wants Canadians to go coffee crazy
The QSR is promoting its latest ‘free coffee’ promotion with a funny Facebook app and a Montreal metro stunt.
Oscars up for CTV
James Franco’s performance as host may have underwhelmed, but preliminary data shows a boost in younger viewership.
Specialty is still special: BRC
Webb, Herlihey, Ellis and Shipton headline the Broadcast Research Council’s second event of 2011.
Sherman named to Cannes Media jury
Joining him in France will be Red Urban’s Christina Yu and TBWAVancouver’s Paul Little.
Creating a winning Cannes entry
New Media categories are announced, and past judges Fred Forster and Lauren Richards share their top tips on how to nab a Lion.
Aiming for a ‘graceful transition’ for media clients: Southcott
TBWAVancouver is closing its media biz, but it’s ‘business as usual’ for the next two months, the agency’s president says.
Olive expands again
The media company adds seven new staffers at its Toronto and Montreal offices, including former Postmedia exec Krista Kadai.
Out and about: meeting monks with Carlsberg
MiC finds religion – literally – at the launch event for Grimbergen Dubbel Draught.
