Katie Bailey
Spotted! T.O.night goes under the Code
The free commuter daily sports a logo-free cover wrap to promote the debut of The Chicago Code on Global last night.
Reader’s Digest Canada relaunches sites
More jokes, fun and food are on tap with ReadersDigest.ca and Selection.ca – as well as new ad opps.
CRTC turns down Corus’s LOCAL1 application
The regulator has issued its decision on the mediaco’s application for a network of local programming channels in Western Canada.
NHL launches Heritage Classic campaign
The Tim Hortons-sponsored event will be promoted with a multimedia campaign featuring a classic Canadian theme.
Clarity signs lease on Gardiner digi board
The OOH co says plans for the display include full-motion LED.
OMD slips on Levi’s global media duties
The agency’s US incumbency expands globally to include Canada.
Delvinia hires two, promotes six
Hires include former Research Now exec Raj Manocha, who joins the agency as director of sales for its proprietary AskingCanadians service.
History to air The Kennedys in April
Shaw Media locks down the date and channel for the series following the announcement of a US deal.
Scotiabank streams RSP event live online
The financial institution broadcast the latest round of its ‘Let the saving begin’ campaign live on Facebook and via display advertising.
McDonald’s takes the biscuit
The QSR launches a new breakfast product with national media support and an eye toward increasing its breakfast marketshare.
HGTV launches in HD
Shaw Media is running weekend programming marathons to draw viewers into the high-def home decorating experience.
Corus acquires minority stake in B5Media
The company builds on its women’s portfolio with the acquisition, which includes three websites targeted to different life stages.
Big Bang lights up #1: BBM Canada, Jan 17 to 23, 2011
The sitcom tops Idol by 300,000 viewers in this week’s BBM Canada ratings.
Facebook launches Deals in Canada
The new service allows retailers to offer mobile coupons to customers who check in at their location. Chapters Indigo, Telus and H&M are on board for beta release.
Isobar Canada hires new SVP and managing director
The Aegis agency has named former Citi Cards Canada exec Matt Carter to the new role.
