Katie Bailey
Carat hires five
The hires are in line with the agency’s new ‘integrated communications planning’ framework.
Garage parks new teen-savvy campaign
The Quebec-based retailer is looking to ‘click’ with teen girls with digital media and a special guest fashion photographer.
CraveOnline opens Canadian sales office
The US-based network of websites will now have a dedicated sales team based in Toronto.
Ivers named president of Highway
The former Canwest exec has been promoted from EVP to head honcho of Toronto-based Highway Entertainment.
Zoom partners with Sears
The indoor OOH network will now include six Sears locations in greater Montreal.
2011’s media mayhem: Deloitte
‘Consumers will be overwhelmed by the sheer variety of options,’ the global research firm says, but TV and social media stand strong.
Scion takes racing game into AR realm
The Toyota brand’s auto show-based promotion invites fans to virtually get inside a 2011 Scion tC.
App-etite: Shoppers Drug Mart, now in your pocket
The retailer has made its first move in the mobile arena with the debut of a handy iPhone app. Promotional opportunities for partner vendors are available.
Jersey Shore manages to outdo even itself
The reality show’s second episode increases its audience by over 50%.
MRI acquires Hamilton Digital Designs
The move will allow MRI to offer LED displays internationally, MRI president Gallow says.
History ices the competition
IRT: Deadliest Roads wins almost one million viewers for its premiere episode.
Target’s arrival to shake up ad landscape?
Media Experts’ Richards, Leo Burnett’s Moore and retail expert Maureen Atkinson weigh in on the retailer’s impact on the marketing landscape in Canada.
Talking TV with the BRC
The Broadcast Research Council’s annual mid-season programming review brings all four nets together for a lighthearted look at what’s new.
iThentic weaves brands into Guidestones world
The prodco’s interactive web series will feature product integrations with Samsung and Major League Baseball. Further opps are open.
RocketXL lands Ikea
The Toronto-based agency has been named social media agency of record for Ikea in Canada.
