Katie Bailey
Dissecting the hype: CES 2011
Media agency executives Robin Hassan of Starcom and Chris Williams of Media Contacts share their views on what tech evolutions will make the biggest impact on media this year.
Marilyn bows with timeslot win
The talk show diva’s debut attracts almost 400,000 viewers.
Much revamps winter programming
The CTV channel freshens up The Wedge and RapCity and adds #Trending to its lineup.
Hotels.com shapes new promotion
The website has launched ‘Clay Yourself,’ a contest extending its claymation-style ad campaign into the social realm.
CTV adds Criminal Minds spinoff
The network slips in a last-minute addition to its winter schedule, bumping The Defenders to Fridays.
Giroux leaves Touche!PHD
Former Corus exec Sandra Wells is named VP of electronic media in his place.
Starbucks teas up new campaign
On the heels of its new logo debut in the US, Starbucks has launched a multimedia campaign promoting its Tazo brand here in Canada.
TV in 2011: What will it look like?
Media agency executives Sylvia Criger of MediaCom and Lynda Cooke and Helena Shelton of PHD share their predictions for the evolution of TV media buying and planning this year.
Dow joins Postmedia board
In tandem with its Q1 report, the publisher announces the media veteran will join its board of directors.
TSN tops six million for World Juniors final
The heartbreaking loss for Canada earns the channel a record-breaking audience.
CNA/CCNA rebrands as Newspapers Canada
The non-profit has merged the two associations into one to present a ‘united front.’
Goldhersz named new MediaCom NA CEO
Doug Checkeris steps down as head of the North American arm of the global agency following a string of US account losses.
The Verdict: CBC hits a Sports Day home run
The net, in partnership with ParticipAction, exceeds its target participation by almost 60%.
CMDC 2011: The ‘Den’ to open again
This year’s Canadian Media Directors’ Council conference will once more feature a Dragons’ Den-style session for media entrepreneurs to strut their stuff.
Sage joins Postmedia
Former Rogers Digital Media exec Jennifer Sage has been named VP of sales at the publisher.
