Katie Bailey
Starcom strategists win Canadian Young Lions Gold
The duo win a trip to Cannes with a Gold for their media strategy for the Stephen Lewis Foundation; Cossette and Media Experts win Silver and Bronze.
London Drugs pedals change
A Styrofoam-decked bicycle works as a travelling billboard to promote the retailer’s spring recycling initiative.
Querin named COO of KB Media
The company also announces a network-wide upgrade of its mirror advertising products.
Will ‘n’ Kate ring in big ratings
Over five million viewers tune in to Canadian TV on Friday morning to watch Kate walk down the aisle.
Starting with a digital mindset
SMG’s president of dynamic markets, Iain Jacob, talks to MiC about the agency’s goals in Canada and why it wanted to work with Bruce Neve.
MEC talks moms ‘n’ social media
The agency releases the results of its latest research at a breakfast event at (its client) Milestones in Toronto. (With video interivew.)
Neve named new SMG Canada CEO
MEC’s Bruce Neve talks to MiC about accepting his new job as CEO of Starcom MediaVest Group Canada. (Updated)
Citytv brings back summer favourites
Extreme Makeover: Weight Loss Edition is the only new show on the summer sked, but there are plenty of series returns.
Aegis NA sponsors MIT Media Lab
The ROI will be in access to cutting-edge research and technology, and keeping ahead in a converging media world, Aegis NA CEO Nigel Morris tells MiC.
Scotiabank Contact goes mobile
This year marks the first mobile strategy and coast-to-coast OOH campaign for the annual photography festival.
Dragons’ Den star Brett Wilson lands on Slice
The former panelist of the CBC show has signed on to host a new show, Risky Business, on the Shaw Media channel.
Evian’s baby is on the move
Part deux of the bottled water co’s latest media campaign starts today, with the debut of an innovative new ‘Baby Inside’ online ad.
Trop50 works it out
The new low-cal bottled juice line from Tropicana is being launched with a lean ‘n’ mean media plan to reach health-conscious females.
Veeva looks to ‘make life brighter’
The supplement company has stashed $5,000 worth of $5 around downtown Toronto in a unique charitable initiative.
Marketing Hall of Legends inducts six
The annual gala welcomed Frank Buckley, Umbra’s Paul Rowan and Les Mandelbaum and three more into its prestigious hall of fame.
