Kevin Ritchie
Cadbury loads a ‘Cad-apult’ for Creme Eggs assault
Canadian consumers can fire kamikaze candy at Google Maps in Cadbury’s new interactive game, ‘Return of the Goo.’
Coca-Cola readies nationwide push for mini can
The soft drink giant will begin a print and in-store campaign in April for its new impulse item.
Showcase calls ‘checkmate’ on Torontonians for Endgame launch
A grassroots stunt is at the centre of Shaw Media’s cross-platform campaign for a new chess-themed drama series.
Canadians score two Festival of Media Awards nominations
Touché! PHD and Media Experts are among global media agencies shortlisted for the third annual awards showcase.
New York Fries dips into radio
The QSR is seeking to capitalize on the recent popularity of poutine in English Canada with its first-ever radio campaign.
Porter Airlines puts its dapper raccoon on-air
The Toronto-based airline is getting into the TV game with a new series of ads starring mascot Mr. Porter.
Chipotle gilds its media plan
The US-based burrito chain begins a four-month campaign aimed at educating customers on its ingredients.
Astral to rebrand Playhouse as Disney Junior
The campaign for the new kids net to kick off in April and run throughout the summer.
PrimaSee debuts new translucent in-store digi signage
PrimaSee will allow brands to embed video and interactive in-store messages on freezer doors, countertops and glass cases.
CRTC reviews deluge of new specialty TV apps
Rogers Media gets the green light on nine new channel applications, but George Burger’s Crush channel application is rejected.
