Mary Dickie
Delvinia and Acrobat join forces for online syndicated survey
Acrobat’s Omnitel taps Delvinia’s AskingCanadians panel to expand online data collection.
Globe launches biz incubator help site, new OOH campaign
SMEs can access expert advice online, while a new campaign challenges viewers to see things in different contexts.
HMV pres sticks neck out for the Boss
Bruce Springsteen’s new album comes with not just a free ringtone and video, but a personalized money-back guarantee from the music retailer’s president.
Recycling boxes get pretty
SilverBox operator EcoMedia Direct has announced a street art sponsorship program and an online contest.
Fashion Frame gets into Winners fitting rooms
Poster ads in Winners across the country increase the network’s range to more than 6,000 fitting rooms.
Mama Media intros ‘campling’
Toronto day camps will hand out sponsors’ products to 65,000 kids and counselors all summer.
Beckham kicks for Motorola
In the company’s Free Kicks contest, headset buyers can win a trip to L.A. and a master class with the soccer superstar himself.
Mall advertising gets a boost
A new reach and frequency model helps define mall shopping habits for advertisers.
Virgin Mobile putting freezies on wheels
Freebies will direct summer event consumers to sign up for prepaid wireless packages and chances to win prizes.
L’Oreal inspired by Luminato
Principal sponsor set up mini-spas, vintage hairdo stations and a traveling mural inspired by blog postings during the Toronto arts festival.
Traveling Debit Dash game lures Air Miles collectors
A life-sized board game is the centerpiece of a campaign to push BMO’s new points program.
Yahoo! Canada bows new lifestyle site
‘This translates into a tremendous opportunity for Canadian advertisers.’ – Yahoo! Canada GM Kerry Munro.
Evian scales the Alps for new North American campaign
Print and OOH campaign featuring half-naked models stresses Evian’s Alpine origins.
CFC Short Film Fest hits Toronto June 12
Branding opportunities are still available for the 13th annual Worldwide Short Film Festival.
Eyebox2 is watching you
Xuuk’s eyeball-tracking device could revolutionize OOH advertising by measuring how many people actually look at billboards.
