Melita Kuburas
Consumer mag circ down 5.39%: ABC
Few of Canada’s largest titles increased circ for the first half of 2010, according to the Audit Bureau of Circulations, but single-copy sales remain strong.
Wendy’s boosts media for reinvented salads
A five-week campaign for new salad flavours will span print, TV and digital with a focus on female consumers.
Koodo rings bell for Last Mask Standing competition
Four fans will have to don the luchador mask for 48 hours in a new MuchMusic contest that is part of Koodo’s back-to-school campaign, which focuses on social networking.
Corus adds eight new kids’ series
YTV will air the bulk of the new shows about wannabe pop stars and parentless kids, while Treehouse will add a show featuring the famous, rhyming character from The Cat in the Hat.
TVtropolis delves into reality for fall
Two Canadian shows are among the reality programming being added to the TVtropolis fall schedule.
Tourisme Quebec’s mobile forecasts
A new app launching in English this week will provide tourists with activity suggestions according to an hourly forecast courtesy of the Weather Network.
Men to spend more online for back-to-school: Visa
These and other online spend trends revealed in a survey conducted for Visa Canada by Research House.
Tim’s stays on top: Media Monitors radio rankings, July 26 to Aug. 1, 2010
Tim Hortons is reminding Canadians to consider frosty iced capps this steamy summer with another week at #1.
Canadian Art partners with Bravo!
A quarterly show will coincide with the publication of the magazine to help expand its reach to Bravo!’s viewership.
Shoppers Drug Mart’s Optimum party blitz
The drugstore retailer is entering the social media space for the first time this week with a 10th anniversary celebration of its Optimum loyalty program.
MTV launches reality show for Microsoft
Three people will star in a show called The Youth Electric housed on MTV.ca, created by the network for the brand.
Rookie Blue beats down Big Brother
In its 12th season, last week’s champ Big Brother is now behind Global’s new Canadian show in the weekly ratings.
Changing channels: TV, radio consumption declines, online video up
About a quarter of Canadians are now watching TV online, according to a CRTC report released yesterday.
McDonald’s sponsors Itibiti app
An integrated desktop ‘Launch Pad’ is set to be promoted with a soc media push from McDonald’s, the presenting sponsor of the device.
Smirnoff and Live Nation set out to rule nightlife
A co-branded Facebook box office will be accessible through Smirnoff’s fan page as part of the sponsorship agreement between Diageo and Live Nation.
