Melita Kuburas
Corus announces fall sched for VIVA, Cosmo
Virgin America flight attendants and publicist Kelly Cutrone are part of a new programming block called ‘Reality Mondays’ that is open to sponsorships.
Fall fashion mags: Are thicker books in vogue this season?
Find out which fall fashion titles increased their page count this year and by how much.
Carlsberg to throw wedding bash
Couples are asked to promote their love online and acquire votes for a chance to win a $100,000 beer-branded wedding.
This story may contain Angry Whoppers
Burger King is promoting the Angry Whopper with a specialty-only campaign that includes some unusual viewer advisory messages on Showcase, TVtropolis and Action.
Big Brother 12 dominates the ratings
The reality show was number one for three nights of the week on Global, reaching 1.869 million viewers on Sunday night, while Rookie Blue comes in at a close second.
Postmedia Network reports ad growth of 2%
National and online advertising led the increase in ad revenues for Canwest LP’s Q3, according to Paul Godfrey and Doug Lamb in Postmedia Network’s first quarterly conference call with investors.
Kraft spreads the feeling into Daily Bread
A peanut butter donation campaign is using geo-targeted digital online and OOH ads to promote seven donation events – but a chance to cuddle with bears are the main driving force.
Beefeater 24 targets ‘cocktail culture’
Spirits consumers are trading up: the launch of the new premium spirit from Corby Distilleries is promoted through branded parties, a print and OOH buy.
Tribal DDB promotes Marty Yaskowich
The interactive digital agency announced today that Yaskowich is now the managing director of Tribal DDB Vancouver.
Drink and dial: Budweiser launches free phone line
Labatt allows consumers on a budget to make free long distance calls via a Facebook app created by Fibernetics.
Philly falls from heaven into the Sympatico kitchen
Kraft’s Philadelphia Cream Cheese has launched a series of online cooking videos with a unique overlay that reflects its new digital strategy, explains brand manager Farrah Bezner.
Telefilm grants $750,000 for social media marketing
Ready to put their money where their WOM is, Telefilm Canada will give up to $50,000 to distributors and their agencies through the Web-Cine 360 fund for the best social media campaigns promoting English films.
CTV picks up Shaq Vs. – gets Bieber bonus
Shaquille O’Neal challenges Justin Bieber to a dance competition in his new show airing on CTV this August.
FIFA World Cup final attracts 5.131 million
World Cup semi-final games are in second place with 2.254 million fans.
App-etite: Earn a Molson summer fun badge
This app supports the brand’s ‘Seize the Summer’ campaign by allowing consumers to geo-tag themselves while earning virtual Facebook badges from Molson. Brand manager John Francis describes the strategy behind it.
