Melita Kuburas
ParticipACTION plays with CBC on Sports Day
Thousands of amateur teams will play on Sept. 18 and the organization is partnering with the CBC to shine a light on their skills.
Your Fido’s a star
A new Facebook app allows Fido fans to put their own pooch on a virtual billboard.
Bell TV moves into first place: Media Monitors radio rankings, July 5 to 11, 2010
AlarmForce also increases its radio ad spend in Montreal, moving up one spot to land at the top.
Vancouverites rich, Calgarians in the hole
The new Environics Analytics’ Wealthscapes 2010 report reveals who’s got debt and who’s cash-rich: find out how much Canada’s top cities and provinces are worth.
CDAC discusses iPads, mobile audits
Goodbye Google Analytics: 58Ninety’s Ted Boyd shares what was discussed at the second-ever meeting of the Audience Measurement Bureau’s Canadian Digital Advisory Committee.
Postmedia Network shuffles exec team
Former National Post publisher Gordon Fisher is now the paper’s president and EVP Eastern Canada, while Kirk Allen will lead national ad sales for all brands and platforms as EVP advertising sales.
TV growth flat, conventional revenues down: StatsCan
For the first time ever, ad revenues represented less than half of the TV sector’s total revenues, according to the annual Statistics Canada report on the television broadcasting industry. CBC’s Al Dark and CTV’s Rick Brace give a broadcaster’s perspective.
Sunlight to go mass with Deep Clean
Launching a new product – especially in the low-involvement category – requires mass media to build brand awareness. Sunlight’s senior brand manager explains the detergent’s latest campaign.
ABC to audit mobile usage with Handmark
Audit Bureau of Circulations’ latest digital measurement will give buyers increased confidence when placing ads on mobile, explains ZenithOptimedia president and CEO, Sunni Boot.
App-etite: Scotiabank is vibin’ at Caribana
Scotiabank Caribana is launching a Navigator app to share photos and videos and provide logistical information.
RBC dispenses SweetCents
In a partnership with Sweetspot.ca, RBC has launched a sponsored advice section, providing expert finance tips for readers.
FIFA draws in 1.892 million
Global’s Lie to Me reaches second place for the week.
Winners wants to wow youth
The retailer has partnered with singer Nikki Yanofsky in an exclusively digital campaign that aims to engage youth.
Rogers customers decide fate of Needlebaum
On the brand’s YouTube channel, consumers can choose the next move for the perennially frustrated campaign character.
Casale Media opens Vancouver office
Ronn Zinko has been hired to head the new West Coast office.
