Melita Kuburas
Toronto Life unveils redesign
The St. Joseph Media publication adds columnist Jan Wong and debuts a new culture section and back-page memoir.
Herbal Magic to trim down CFL legends
The weight loss program sees a business opportunity in men, and it is launching a new product by helping Canadian Football League alumni shed pounds in an online contest called the Weight Loss Cup.
New digi beauty magazine The Kit carries big names
Ceri Marsh, former EIC of Fashion magazine, is on board with new digital beauty magazine The Kit, which launches in September and is headed by a former VP group publisher at St. Joseph Media.
BMO challenges virtual keepers
BMO Financial Group is allowing passersby at a downtown branch to play soccer with the kids in their ad campaign via a new interactive digital display in downtown Toronto.
CTC tweets on the streets of New York
Targeting American travellers, the Canadian Tourism Commission has wrapped four storefronts in digital displays that aggregate social media mentions of ordinary trips to Canada.
TV ads still make adults 18-34 laugh, cry the most
According to a BBM Analytics survey commissioned by the Television Bureau of Canada, consumers are most receptive to TV advertising because it connects with viewers on an emotional level.
Summer’s a Blur for Motorola
The brand wants young adults to find out about its Motoblur social networking service through daily trivia on Facebook.
7Up collects laughs
The PepsiCo brand is recording giggles during the Just for Laughs festival, and clips of participants will be posted on the brand’s new YouTube channel in an effort to birth a new social media strategy.
Germany wins with 1.95 million viewers
On Friday, the Netherlands beat Brazil in a match that was the most popular game on CBC.ca.
WFN seeks Ultimate Fishing Town
The World Fishing Network is looking to engage Canadian viewers with a new contest that offers towns a chance to win cash and a TV show about their favourite hobby.
Never enough Gaga: Canada.com launches Topics Pages
The Canwest-owned portal will aggregate top trending stories and user commentary in a series of Topics Pages, in a strategy Canwest’s Ray Philipose calls a ‘managed’ way to go social.
Canwest LP has a new, triple-entendre name
Under its new ownership, Canwest’s publishing division will be known as Postmedia Network Inc.
FIFA World Cup in first place
Rookie Blue, Global’s new Toronto-set series, was the second most-watched program of the week, according to BBM Canada ratings.
Online most influential medium, but trust levels are low
Canadians still spend more time with the TV than any other medium, but the internet influences their purchasing decisions the most, according to a new survey.
Bell TV debuts in the top spot: Media Monitors radio rankings, June 21 to 27
Bell Mobility moved up to take the #1 spot in Montreal.
