Melita Kuburas
Hiring for media services on a rebound for Q3
A survey on the employment outlook for marketing and advertising professionals shows staff levels will increase for the coming quarter, with a 10% jump in hiring for media services positions.
Nokia enters into City Battle with BlogTO
Freshdaily, an online media company that operates city blogs in Toronto, Vancouver and Montreal, has incorporated a popular ‘Best of’ list into a national contest, sponsored by Nokia.
Labatt’s bobbleheads tell cautionary tales
A four-phase campaign promotes responsible drinking through a series of webisodes.
Hot Wheels builds temperamental car
Mattel is touring with its first-ever life-sized car that changes colours, promoting its festival stops with a TV buy and microsite.
App-etite: Bar-hopping with Budweiser
ScoreMobile and Budweiser launched a Bar Finder app last week that helps soccer fans locate where the World Cup is being aired, but also where Budweiser is running promotions, explains UM’s Ruben Jongstra.
CBC and Manulife reward volunteerism
In association with Outpost travel magazine, a new initiative called Canada’s Champions of Change asks CBC News readers and viewers to nominate those who make a difference.
America’s Got Talent impresses at the top
Big Bang Theory is in second place for the week in BBN Canada television ratings.
Dove gets fresh with CTV.ca this summer
In a first for the channel, CTV is adding webisodes like Jason Priestley’s The Lake and a new show from LonelyGirl15 to its website, as well as a customized online channel from Dove.
Nationalpost.com to launch Women Executives section
In partnership with Women’s Executive Network, the National Post will launch a new online section dedicated to stories about women in business and a run cover story about powerful female execs in FP Magazine‘s December issue.
App-etite: Tiffany & Co. sizes up ring buyers
Tiffany & Co.’s Carson Glover shares the strategy behind the company’s new iPhone Ring Finder app.
Sears climbs to the top: Media Monitors radio rankings, June 14 to 20
Ford Lincoln Mercury holds on to the top spot in Montreal’s ad buy rankings.
Italy vs. New Zealand attracts 1.6 million: CBC World Cup ratings, June 19 – 23
The most popular game online was Slovenia vs. England on Wednesday with 179,016 total live streams.
CHUM Radio buys Flow; sells Bounce
CTV’s CHUM Radio is pulling out of Edmonton and doubling its Toronto FM properties. President Chris Gordon explains why the urban Flow 93.5 will complement CHUM FM.
IPF doles out $1.2 million for webisode productions
Eleven new series will be supported by the Independent Production Fund – two have already found homes on Showcase.ca and Bite TV, and are seeking sponsors to integrate into the plot.
Toronto – G20 host with a toast, from Mott’s Clamato
A new cocktail named World Welcomer was created to honour the city stepping up to host the G20 in the ongoing Mott’s Clamato campaign naming the Caesar as Canada’s National Cocktail.
