Melita Kuburas
Sympatico.ca launches new baby section
A French-language portal for young parents called Petite enfance debuted this week, targeting the mommy demo after the successful launch of a Pampers pregnancy calendar.
RW & Co. to throw pop-up party
The clothing retailer is opening a flagship store in Toronto’s Eaton Centre, and promoting the event with a special invite-only party and Facebook contest where shoppers model their purchases.
TV in the aisles: Metro’s recipe kiosks
Metro grocery retailer is installing recipe kiosks in its Ontario locations – digital displays that loop food ads on a touch screen and print meal-prep instructions for hungry shoppers.
Family Channel to rock out with Baxter
Online sponsorship opportunities abound for Baxter, a new Canadian tween series about a cute, high school rock star and his dance troupe.
Advertising meets film in FMOQ campaign
A family doctor shortage in Quebec is putting a dramatic strain on the health system, according to the Quebec Federation of General Practitioners, which has launched a media campaign featuring a documentary on life in a hospital.
P&G flips Clean Style mini-mag
The company collaborates with Canadian House & Home magazine on a sponsored editorial integration featuring four of its household products.
Canadian Club seeks adventure – and aged whiskey
Kicking off a world treasure hunt at the ‘mummified’ home of a Toronto tribal art dealer yesterday, Canadian Club launched the first leg of a social media and experiential marketing push.
Microsoft browses with confidence
The latest version of Internet Explorer is being promoted through an online and social media push from Microsoft, which is also a pledge-based donation campaign supporting the Kids’ Internet Safety Alliance.
Telus thinks Pink – and local
The wireless brand needs mass support from female consumers for a new charity campaign, where the focus is raising money for digital mammography equipment for health centres across Canada.
TD Canada gets comfy with CTV programs
Product integration takes the front seat – in a big, green armchair – in this new TD Canada Trust campaign that integrates the brand with CTV’s top programming including CSI, Lost and American Idol.
DFC sponsors new season of Fearless in the Kitchen
Targeting boomer women, Corus’s Viva channel is debuting a new season of Fearless, integrating Dairy Farmers of Canada products into recipes.
JFNA wants to share its Jew-#ish-ness
Notes from the Mediascape: A hash tag-centric social media campaign from the Jewish Federations of North America asks a younger generation to share what their religion and culture means to them.
Survivor stays on top ’til the end
American Idol was in second place, while the NHL playoffs on CBC dominated the weekend ratings.
Scotiabank helps homeowners DIY
In a partnership with Rogers, Scotiabank launches a Home Experts microsite that will feature content from top consumer titles and news stations.
Big-brand promo kept private label in check: Nielsen
Consumer confidence is up but a top researcher at Nielsen explains how bargain hunters are shaping brand and retail operations.
