Melita Kuburas
Twitter’s ad model: #fail or #win?
Twitter’s new ad model should be about extension and engagement, but is it just Google AdWords by a different name? Canadian experts weigh in.
2020: Year of the ‘boomer burden’
A new study by Pitney Bowes Business Insight identifies Saskatoon, SK, as the youngest metro area in Canada, while Kitchener, ON, is expecting a labour force boom in the next 10 years.
BMW Mini jiggles back to TV
The pint-sized car is pulling a u-turn on its media strategy, coming back to television with the launch of its new ‘Be Mini’ campaign.
Malibu lets U design the bottle
Corby Distilleries’ Malibu brand has made their bottle a blank canvas for Canadian artists and designers, but consumers can also scribble in their own label in this social media campaign, launched today.
Groupe Marcelle bets you can’t pop just one
The brand’s AC Solution face wash brand engages female consumers with a unique indoor ad execution that encourages women to ‘pop’ without doing damage to their skin.
NABS busts out with media superheroes
The National Advertising Benevolent Society’s annual media auction is now selling spots year-round online. The rebranded fundraiser unveils its promotional campaign, which uses the superhero images of up-and-coming media buyers.
Mars encourages coupon-clipping kindness
Mars’ chocolate division wants to be known for more than its iconic bar – a goal behind a new campaign to foster the exchange of millions of free chocolate bars.
Pantene to cast reality hair model
The P&G shampoo, which undergoes a rebranding next month, calls on all tress-blessed women who want to star in a live-to-air commercial.
Showcase builds small-town Haven
Based on a Stephen King novella, Haven is a new sci-fi drama set to air on Canwest’s Showcase in July.
MTV launches new digi-mag with Clean & Clear
Fora launches next week with a heavy promo push by the network. Ad space will remain unblemished by Clean and Clear’s competitors, as J3 has arranged a sponsorship monopoly for the first year.
House defends its home on the top
American Idol performance show is just a note below, in second place with 2.570 million viewers.
Sears lights up Live Green message
Launching with Earth Hour is the retailer’s new Live Green campaign, an attempt to engage consumers in a conversation about the environment and their options for go-green appliances.
Gatorade motivates sweaty Canadians
Mixed martial arts champion Georges St-Pierre has successfully defended his title as a Gatorade athlete, and the PepsiCo brand celebrates with a gritty video to air on TV and social media channels.
Camouflage ad message in widgets, says Microsoft study
Aimless surfing drowned last year, Microsoft declares, after its study indicates that more than 80% of consumers pre-plan their online use.
Samsung travels in 3D with mobile TV café
This week Samsung and Future Shop will team up to promote the launch of the 3D TV, taking it easy in a mobile café in Toronto.
