Melita Kuburas
House climbs back to the top
Survivor: Heroes and Villains beats Grey’s Anatomy on Thursday with 2.772 million viewers, the second-most popular for the week, while CSI New York ousts Idol on Wednesday night.
Kotex rejects visit from ‘old Aunt Flo’
Feminine hygiene advertising is stuck in the 1950s, says the Kimberly-Clark brand, as it introduces U by Kotex with a modernized new look and online educational forum.
Kinder surprises with playhouse contest
Since being featured on Jon & Kate Plus 8, Kids Crooked House has achieved notoriety as a product placement success story. With the launch of the playhouse in Canada, the brand is partnering with Ferrero Rocher’s Kinder Surprise.
Toronto Life embeds ads into new blogs
Peroni beer and Drake Hotel are taking advantage of new advertising opportunities on the redesigned website. A brand brave enough to enter the unpredictable social media realm directly can now also sponsor the comments section on the site.
Harlequin romances Nintendo DS
Notes from the mediascape: Harlequin gives Japanese readers a chance to live out their fantasies in a new line of love stories for grown-ups.
5.8 million watch The Hurt Locker win Oscar gold
The Academy Awards pre-show on CTV airs the best and worst of the red carpet to 3.678 million.
Disney flutters fairies to Canada Blooms
A first-time partnership with the largest horticultural festival in Canada is an exercise in experiential marketing that allows Tinker Bell to cast magic in a way not possible with traditional media, the brand says.
Most marketing execs not hiring for 2010
Only 15% of Canadian marketing and ad execs surveyed for The Creative Group Hiring Index said they will increase staff this year – but while demand for branding experts is high, there isn’t much demand for media specialists.
Undressing STIs with the Quebec Ministry of Health
This attention-grabbing online ad execution developed for the Quebec Ministry of Health explains to youths why they should practice safe sex.
Survivor, 24 only dramas in top 10 during Olympics: BBM
TV’s usual top dramas fade into the background as the Olympics lead every night.
Hasbro lights up Jedi mission with Teletoon
A Star Wars contest hosted on the Teletoon website asks consumers to play a game of good vs. evil for a chance to win a Lightsaber training party.
CIBC flips the ‘Switch’
In a big media push launching this week, CIBC is casting a wide net to reach 95% of consumers in Canada by promoting a range of products and services.
Slice TV debuts web series about Toronto scenesters
As the first web TV series for Slice TV, JacLife, about a rich, attractive designer, was created in order to create more online ad inventory and build a loyal online viewer base.
The Bay fills its White Space
As the retailer and Fashion Magazine debut the new couture department in downtown Toronto, the Bay’s VP marketing explains how the retail giant will use media to court the exclusive, fashion-conscious set.
Spotted! Eye Weekly’s love for the glove
This morning’s Eye Weekly came in a giant glove that commuters can wear to avoid catching flu germs on transit. The eye-catching distribution was a test-run handled by Cossette.
