Nick Krewen
Food Network Canada dishes up six new series
From Bitchin’ Kitchen to What Would Brian Boitano Make?, light-hearted new series lead host of new shows. Sponsorship and ad opportunities are available, says the Canadian culinary network.
In the rings: CUME Day 11
Ice dance and women’s hockey are the most-watched events of Day 11.
ABC starts up new digital advisory committee
The 11-person committee, with Toronto digital agency 58Ninety head Ted Boyd as chair, meets today to discuss interactive and emerging media.
Subway sponsors Family Guy mobile laughs
Canwest is hoping to match more sponsors to other mobile-friendly programming content in the future.
Telus dials up top spot in Toronto: Media Monitors radio rankings, Feb. 8 – 14, 2010
Hyundai cruises to #1 in Montreal market; wireless carrier debuts at the top in Toronto.
Pink Tulip Foundation gets social with teen girls
The newly launched website gives teens the skinny on breast cancer via social media apps, and gets a push from Facebook.
Nickelodeon gives Canadian kids the vote
The 2010 Kids’ Choice Awards asks for interactive Canadian vote, while new Nickelodeon, Treehouse and YTV programs boost Corus Kids’ March lineup.
Coca-Cola does the Zeno shuffle
The innovative OOH technology, launching in the CN Tower in Toronto next month, brings static poster images to life.
The Toronto Star gives it away
In its biggest promotion to date, the print giant hopes to boost GTA readership with free newsstand and vending box newspapers for the duration of the Olympics.
Smart horns in on the action
A Toronto parking display demonstrates to Canadian International Auto Show attendees that the Smart Fortwo fits like a shoe.
Sleep rules Toronto and Montreal: Media Monitors radio rankings, Feb. 1-7, 2010
Sleep Country moves up a notch to take top spot in Toronto, while Dormez-vous commands the lead in Montreal.
Thomas Cook books Punch as agency of record
The travel giant’s Canadian office will work with the Toronto agency on advertising, PR, promotions and event management. Plans for the company’s media planning and buying services are still under negotiation.
Branchez-vous.com branches out with upgraded site
The popular Montreal website portal redesign will entertain more advertising and sponsorship opportunities.
Desjardins recruits during happy hour
The financial security network finds new staff by targeting bar and restaurant crowd bathrooms.
PepsiCo gives Aquafina Plus+ a facelift
The newly redesigned vitamin-enhanced water brand will be integrated into CTV’s So You Think You Can Dance Canada and promoted via a national OOH campaign.
