Nick Krewen
Bluepoint eyes US expansion
The Oakville, Ontario-based holding company has announced it is in the process of pursuing a US-based media co, while continuing on its quest to build an independent network of local TV stations in Canada.
Nielsen extended screen reporting not coming to Canada
Joint venture partner BBM says Canada has the technology, but needs to determine the right methodology to combine TV and online viewing stats.
CBS Outdoor Canada taps into texters
The company introduces text-messaging functionality to its OOH media, allowing clients to reach mobile-savvy Canadians on the go.
Tim Hortons’ new sammy launches with free-for-all
Full steam ahead for the new product launch, but consumers won’t hear about it on Olympics networks due to ad rights issues.
Smak taps Berry to build media department
Vancouver-based PR and marketing agency Smak adds media planning and engagement to its service roster, hires industry vet Jeff Berry to head the new dept.
Latest RMB study says radio is holding its own
The Radio Marketing Bureau says adult Canadian radio listening habits haven’t changed since 2006, but is optimistic that the medium isn’t losing ground to other media, such as mobile devices.
Casale Media to rep NBC Universal Digital
The Canadian online media network has nabbed exclusive rights to sell NBCU inventory for its Canadian digital properties.
Sleep Country blankets Toronto: Media Monitors radio rankings: Jan. 11 to 17, 2010
The Canadian mattress supplier nabs the #1 spot for Toronto radio buys while Montreal’s AlarmForce guards its Montreal lead.
Traditional advertising in for a bumpy 2010, Deloitte Canada predicts
The think tank’s annual tech predictions report corroborates the widely held view that online advertising will continue to siphon from TV, print and radio.
East Side Mario’s ‘Budda Booms’ into Facebook
The casual dining chain launches a country-wide contest promotion using social media, digital kiosks and radio to engage customers.
Canpages expands into US
The Canadian directory services company has partnered with US-based Phone Directories Company, doubling its reach in North America.
Winners announced in QMAC Sunsilk Challenge
A social media-based campaign for Sunsilk hair care products was the top pick by judges in the the Unilever-sponsored Queen’s Marketing Association Challenge 2010.
Sales solid as Games draw near, consortium says
Sponsorship activations already up and running on the CTV site include Coca-Cola and Samsung. The media group pres says TV main events nearing sold-out status, cites pricing flexibility as key to the consortium’s sales strategy.
Sleep Country tops in Toronto: Media Monitors radio rankings, Jan. 4 to Jan. 10, 2010
The mattress co keeps its Boxing Week momentum going with a big Toronto radio buy, while AlarmForce regains the lead from The Brick in Montreal.
Ad Week 2010 brings media heavy-hitters to town
Social and online media topics are front and centre at the annual Toronto advertising conference.
