Nick Krewen
Buckley’s concocts winning remedy for junior hockey families
The iconic cold medicine launches a campaign to reward billet families for nurturing CHL junior hockey players.
Self-publishing site Wattpad finds traction in mobile
Reaching an international audience of reading and writing fans, the site is offering marketers a chance to target teens and young adults via their mobile phones.
Astral rebrands Toronto’s E-Z Rock to Boom
The rebranded Toronto radio station kicks off outreach campaign to introduce new format with tonight’s American Idol.
ING Direct wants customers to ‘Meet and Tweet’
The Canadian online bank launches new social media strategy to bring customers together to learn more about financial issues, and of course, social media.
Notes from the Mediascape: 3D TV set to debut in US this year
Although a Canadian debut of the new tech is hypothetical at this point, the promise of a 3D TV – and advertising – experience has ignited both skepticism and excitement in the Canadian mediascape.
TSN and CBC net highest ratings with hockey telecasts
The World Junior Hockey Championships and NHL score a one-two punch as regular programming is pre-empted by Christmas holidays. Global’s NCIS on Tuesday was the week’s most-watched drama.
Jergens kicks off lotion promotion
The Canadian beauty brand has added a Facebook strategy to its national experiential campaign in an effort to build social media buzz around its product demos.
Slice ‘peaches’ Real Housewives to viewers
The Canwest-owned channel hopes to titillate viewers with sassy new ads in a new media campaign for its Real Housewives shows.
Sears still tops Toronto: Media Monitors radio rankings, Dec. 14 – 20, 2009
Sears Canada spends the most on Toronto radio buys, while Alarm Force can’t be pried from its top Montreal peak.
Spotted! WestJet teases commuters with transit takeover
The airline’s vacation-planning subsidiary launches a pre-Christmas push in Vancouver and Toronto to remind downtowners that the holidays don’t have to be all about snowy sidewalks and visiting in-laws.
XWeighted launches national fitness contest
Slice’s weight-loss and fitness reality show fills the gap between seasons with a branded online contest urging Canadians to reach their health and fitness goals.
Survivor: Samoa finale earns best ratings in years
Proving it only seems to get better with age, the popular reality series has its best-ever finish since 2006’s Survivor: Panama.
Quebecers buy literacy from Mots Depot vending machine
The Quebec-based literacy advocacy group Fondation pour l’alphabetisation uses an unconventional vending machine to invite the public to donate their change in exchange for words.
Newspapers project 15% growth in 2010 online ad revenue
The Kubas Consultants survey includes 96 Canadian newspapers and predicts print ad rev will ‘decline less quickly’ next year.
Social media more than just a fad: studies
A recent survey by People from Cossette indicates that 77% of internet users use it to research products, brands, companies and services and a third of those people will share that information with friends via social media. But not everyone is social-media mad: 26% of Canadians still prefer face-to-face over Facebook.
