Nick Krewen
TVB names 2010 board of directors
CTVglobemedia’s Rita Fabian and Canwest’s Errol Da-Ré return to positions, while Sally Basmajian of CTVglobemedia and Cal Millar of Channel Zero are among newcomers.
T.o.night puts readers on PATH of persuasion
The evening daily newspaper in Toronto has set a new indoor media strategy to boost readership among commuters coming and going from Union Station.
Harlequin seduces readers with hot new game
The romance publisher looks to hook new readers with an interactive game based on its mini-series The Royal House of Karedes.
Quebec milk producers knit one, purl one, with Knitting Mania
New mobile app game challenges users to knit like pros in a quest to create a superhero costume for a milk-drinking septuagenarian.
Prairie Milk marketers get silly with ‘Fact or Fiction’
Looking to get the milk-benefits message out to western teens, Cossette and the Prairie Milk Marketing Partnership launch a whimsical campaign with a youth-focused media buy.
High schooler portal mixes Facebook and textbooks
Toronto’s MIR Communications has launched the portal MyFishbowl.ca, integrating educational content with social networking tools like video and chat forums – and opportunities for advertisers.
