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Sick Kids hooks up with Sympatico/MSN
The Toronto hospital hopes the partnership will increase traffic to its own website.

Global TNS study says 29% of leisure time is spent online
Canadians come in slightly under that mark, whiling away 28% of their spare time online, with weather watching a top priority for most.

Government of Ontario climbs to the top
Media Monitors – Nov. 24 to 30, 2008
Sears steps down to the fourth position after holding the top spot the last few weeks.

Consumers star in Sunquest online holiday push
Contest seeks the next ‘face’ for Sunquest in a consumer-engagement and buzz-generating effort.

OOH cos launch TRANSIT
New reach and frequency research tool allows detailed customization for bus and subway efforts in top 12 markets.

Bell Enterprise taps news nets for big B2B TV push
Bell hopes to create top-of-mind awareness as a business solutions company with 50 testimonial vignettes.

Diamond Shreddies outshines the competition at CMA Awards
The integrated campaign won phenomenal PR, increased sales – and bagged three CMA gold awards plus Best of the Best bragging rights.

Canada Post gears up for Canspell
The national mailer is connecting with a new demo – young spelling bee hopefuls (and the folks who are rooting for them).

Gillette glides into gaming
A live digi-skill testing tourni with sponsored champion-heavyweights has been created to help reach the peach-fuzz market.

CKNW Talk 980 expands into online music
The Corus station is streaming free holiday tunes as part of its first foray into the digital sphere.

Barbie connects with new and old friends for her 50th
Mattel celebrates its iconic doll’s 50th anniversary by partnering with fashion and décor companies and targeting women in print and online.

Ikea gets Joyous
The furnishings retailer put up a 3D board made of real Ikea products on the Gardiner Expressway.

Canada Post schools Second Life entrepreneurs
To educate business owners in the real and virtual worlds, Canada Post recently inaugurated a virtual agency – Bright Idea Lab.